“It’s not a bag, it’s a baguette!” declared Sarah Jessica Parker’s Carrie Bradshaw infamously in 2000, cementing the Fendi Baguette as a pop-cultural icon. Created in 1997 and named after the way women would carry the French loaf of bread under their arms, the Baguette bag celebrated its 25th anniversary this September during New York Fashion Week. The celebration culminated in a blockbuster 53-look collection which paid homage to the unwavering appeal of the “It” bag, New York and the beauty of collaboration.
“I didn’t want to do a traditional ‘collection’ for the anniversary. Rather it’s a celebration of a time, of the moment the Baguette became famous. I relate that time to a sense of freedom in excess and fun, both qualities the Baguette possesses,” said Kim Jones, the Artistic Director of Womenswear at Fendi. And excessive it definitely was.
Featuring collaborations with hallmarks of New York’s fashion scene, specifically Marc Jacobs, Tiffany & Co., Sarah Jessica Parker and Porter, the Baguette was interpreted in ways it had never been before.
Ready-to-wear pieces from outerwear to skirts and accessories like hats and gaiters sported pockets that mimicked the proportions of the Baguette and featured the iconic double-F buckle. The bag itself, rightfully the star of the show, was reimagined in a dizzying plethora of colours, fabrications and sizes.
Entirely sequinned, beaded, crystal encrusted, in robin egg blue satin and covered in diamonds or fashioned out of sterling silver, courtesy of Tiffany & Co., oversized or nano, the options were endless. And devout fans are bound to be spoilt for choice.
Photography Chong Ng
Styling Jasmine Ashvinkumar
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