If all adages are to be believed, good things come in threes. Unless you’re Dyson. Of course, this comes as no surprise considering the technology powerhouse’s trajectory into global recognition—the brand is synonymous with foregoing convention in favour of achieving unprecedented breakthroughs. This time is no exception. The magic number heralding Dyson’s latest critical juncture Two. In fact, its significance is notable enough that it is actually found within the name of its newest innovation. Enter the Dyson Airwrap Co-anda2x.
“We call it the Dyson Airwrap Co-anda2x because of the new motor it is equipped with. The Hyperdymium 2 is our fastest and most powerful hair care motor yet. Because of it, this iteration of the Airwrap is able to deliver twice the air pressure,” explains Freddy Howe, senior design and development manager at Dyson. “What this means is that you can expect faster drying times and less heat damage, as well as for curly and straight styles to last longer than before.”
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Call it kismet, but it is on this very day that I find myself in a position to test Howe’s claims. I am at the Dyson farms located in Lincolnshire. It is a Wednesday afternoon and I am victim to a sudden shower that descends with surprising speed after a dry stretch. With a small degree of apprehension, I reach for one of the many devices available on hand. The difference is discernible immediately—this version is smaller and lighter, while also being remarkably easier to manoeuvre. And that’s just the tip of the iceberg when it comes to its list of improvements.
At first brush
I kick things with the Fast Dryer 2x attachment. Its enhanced motor means my hair goes from damp to dry in 10 minutes; a feat which previously was only achievable with the Dyson Supersonic Nural hair dryer. I snap on the 20mm Co-anda2x Curling Barrel after and begin the process of letting my strands catch and curl along the cylindrical vessel. Tight, precise curls result from this. This is very much necessary for my fine, thin hair, which the Dyson Airwrap Co-anda2x is designed to remember thanks to the inclusion of smart sensor technology.
According to Howe, this is because each device comes with an RFID chip that communicates with the gadget. It notes down and, thus, pushes out the best temperature and airflow settings for your mane. When it comes to the curling barrels specifically, a set sequence activates to help users attain consistent curls. Once you indicate your preference in the MyDyson app, the Airwrap Co-anda2x automatically adjusts heat and airflow to wrap, set and release the perfect curl with every use.
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This stroke of ingenuity is undoubtedly a showcase of Dyson’s commitment to addressing problems overlooked by the masses. Minor inconveniences we typically withstand are priority pain points to the brand; challenges to overcome to grant a seamless, intuitive experience for users.
Looking forward, never back
It’s safe to say that this is precisely the ethos that serves as the bedrock of Dyson’s identity. I feel this most keenly upon trying out the all-new Dyson Airwrap Co-anda2x AirSmooth2x attachment on another section of my hair. It comprises two contact bars that emit jets of high-velocity air to straighten and smooth strands. Upon completing a full pass through locks, the arms of the attachment automatically unclamp to drop the section of hair, now sleek and lustrous as a sheet of glass. A simple motion that is devastatingly effective in how it eradicates the possibility of user error.
Funnily enough, déjà vu hits moments later standing within the 11-hectare glasshouse. Sustainable farming is another sector the innovation-led corporation aims to explore in a bid to reduce environmental impact and feed people better. Strawberries act as its debut venture into this space. The environment in which the fruit grows is meticulously controlled, leaving nothing to chance. A climate control computer system regulates the temperature in the glasshouse to maintain optimal growing conditions. Robots wielding sensors and cameras identify bruising and imperfections on all strawberries, selecting only the best-quality ones. Advanced LED lighting creates the impression of a never-ending summer that is perfect for crop growth.
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“Is this what being inside the Airwrap Co-anda2x feels like?” I joke, gesturing at the hoopla before me. Distantly, I hear the whirr of another machine starting up, ready to continue its revolutionary work. A Dyson rep steps in without missing a beat, beaming. “Sure,” she states, plopping a bright red berry into my waiting palm. “It makes sense that you feel this way because we’re constantly gleaning inspiration from each other within the Dyson ecosystem—no matter the sector or type of product.” Is looking inward perhaps the secret to being at the forefront of the beauty tech field? Perhaps. Dyson, in any case, is living proof.
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