Led by the creative vision of Stuart Vevers, Coach continues to pay homage to its classic American roots. Melding the New York spirit with a touch of freshness and innovation, the maison is able to maintain its heritage while being a trendsetter in the world of leather goods. Having first opened its doors in 2023, Coach Play Shophouse is quintessential to the brand’s essence. A celebration of its New York spirit and Singapore’s local heritage, Coach Play Shophouse offers a kaleidoscopic world of all things Coach—including their extensive collection, interactive displays and workshops, and even their very own cafe.
In celebration of its first anniversary, the Shophouse has been freshly revamped, infused with inspiration from the house’s latest spring collection. Welcoming its visitors, the first floor is embellished with plush, quilted walls and splashed in the season’s signature colour, canary yellow, to emulate the Quilted Tabby bag as well as the season’s hottest hues. The newly launched Coach Tabby Shop pays homage to their Quilted Tabby collection, including their latest spring additions as well as their renowned classics. The collection introduces fresh daisy motifs, adding a touch of warmth to their classic style. This is elegantly captured across their Quilted Tabby bags, as well as other leather goods including wristlets and tote bags.
A whimsical space dedicated to the maison’s sub-brand, the Coachtopia room celebrates the art of upcycling. Reinnovating their styles into a myriad of designs and colourways, it offers visitors an endless selection, including their spring 2024 collection. Displaying an array of upcrafted items including bags, accessories and ready-to-wear pieces, Coachtopia’s items are sold exclusively at the Shophouse. Key styles of the collection include the plush Wavy Dinky bags and totes, the uniquely-shaped Barrel bags, the puffy Loop Quilted Wavy backpacks well as the Cloud Handle tote bags.
Juxtaposed to the fresh and innovative styles of Coachtopia, is the first ever Coach Vintage Store, located on the same floor. The exclusive store captures the house’s archival designs, where visitors can have a one-of-a-kind experience and shop the reminiscent bags. The Vintage Store pays tribute to Coach’s signature craftsmanship, encapsulating the maison’s historical but renowned works.
Adding on to the allure of the concept store is the Immersive room. Presenting the latest ‘Find Your Courage’ campaign by the house, the room captivates guests with visual displays, enhancing the campaign’s storytelling through an interactive experience. Led by virtual human, model and digital creator, Imma, the story follows an inspiring journey, each episode filled with meaningful lessons aligned with the campaign’s theme of ‘courage’.
Accompanying its immersive experiences, Coach’s Shophouse is also hosting a series of interactive workshops for visitors, with the latest one being a floral workshop in collaboration with Echevaria.co. The workshops aim to touch on a variety of themes throughout the year, offering visitors a wide array of engaging hands-on experiences. Updates on upcoming workshops can be found through their website or telegram group.
The experience doesn’t end there—the Shophouse also has its very own Coach Cafe, where visitors can treat themselves with delicious treats. In collaboration with Brawn and Brains Coffee, the cafe offers a dessert bar and an assortment of food including New York classics like pancakes with maple syrup as well as local-inspired treats like the gula melaka milkshake. In celebration of its first anniversary, exclusive styles featuring the ‘Rexy’s Bite’ print first introduced at the Coach Cafe will also be available to shop.
Below, peruse Coach’s newest pieces, available to buy now.
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Small wristlet, $250
Coach Play Singapore Shophouse at 5 Keong Saik Road is open daily from 10am to 10pm. Visit Coach to find out more.
