Coach has been lauded by many for its timeless wardrobe staples that pay homage to New York tradition. Founded in 1941 by six artisans, it started out as an authoritative leather workshop before transforming into a model reflection of American freedom and individuality.
In a seamless blend of traditional and contemporary tropes, Coach announced the opening of Coach Play Singapore Shophouse on Keong Saik Road. The bespoke concept space is the first of its kind in Asia—and also the largest globally, spanning over 4,000 square feet—and offers a unique consumer experience on each of its three levels.
Visitors are greeted at the entrance with a luminous visual display showing snippets of the Coach World Art Experience. Past that is a seasonal space sprawling with the latest leather good offerings from the brand’s spring/summer 2023 collection, led by the iconic Tabby bag in its myriad of colour ways. A wide array of other bags like the Luna shoulder bag and small wallets in a multitude of styles are also up for grabs.
Also on the ground floor is the crème de la crème of the Shophouse—Coach’s own cafe. The tightly curated menu is a collaboration with local cafe Brawn & Brains coffee, with signature items such as Classic Pancakes with Maple syrup, homemade Kaya and mixed berries jam, melding Big Apple favourites with distinctive Singaporean flavours.
Head up a flight of stairs to browse ready-to-wear offerings and coveted vintage gems that are only available in-store, specially sourced and restored by Coach’s craftsmen in New York to give it a second life. Unlike most vintage sales that are temporary and limited, this is a permanent feature within the Shophouse. A craftsmanship bar offers visitors a chance to customise their purchased bag with pins and patches through the Coach Create service, making each product one of a kind, while a mirror room with LED display on the top floor—dubbed Coach World—provides a surreal viewing experience as it dispenses a tale of the house’s heritage and craft legacy.
With the all-inclusive space designed for interaction, community engagement is at the forefront. Coach Play Singapore Shophouse is intended to foster meaningful relationships within the local fashion community, a place for all.
Coach Play Singapore Shophouse at 5 Keong Saik Road is open daily from 10am to 10pm.
Coach Café opens from Monday to Sunday (except Wednesdays). The Day menu available is 9am to 3pm and the Dessert bar is available 6pm to 9pm.
Visit Coach’s official website to find out more.
