Every fashion cognoscente has an all-encompassing bag. You know the one: stylish, eye-catching and topped off with the versatility to take you from day to night with ease. Fast forward to spring/summer 2022 and Chanel raises the bar with the Chanel 22 bag: a luxurious-meets-variable tote with all the familiar trappings of the maison’s most popular accessories—as seen in our series of three videos starring buzzy up-and-coming models Lucas Jong, Lisa Van Duren, Aslesha Williams, Belinda Sofia, Julia Fischer, Tara Ayathan, Fahimah Thalib and Natalie Dykes.
Taking cues from its house archives, the Chanel 22 bag is one of the brand’s many nods to numerology. To date, the maison boasts cornerstones such as its lauded N° 5 fragrance. On the fashion front, this has materialised in the form of the Chanel 19, a statement-making flap bag first unveiled during fall/winter 2019. Three years on, and the Chanel 19 finds a successor in the Chanel 22—an equally striking yet decidedly playful tote bag fit for the party set.
Available in three sizes and five colourways—small, regular and large, as well as white, black, pink, purple and navy blue—hype and heritage come together in a seamless blend of soft leather and dynamic hues fit for work and play. For those looking to step out in unabashed style, choose to dress the Chanel 22 up or down in a myriad of ways, from pairing it with an oversized jacket and a choker or with a cropped tank and waist-hugging pants. Amp the casual factor up a notch with the Chanel 22 bag in a backpack iteration as well.
If a tone-on-tone look is more your speed, opt for the bag’s monochrome options. Complete with black and white iterations, the Chanel 22 bag sports classic detailing, from a supple quilted finish to a metal chain. This extends to the Chanel logo which comes in either a gold or lacquered finish.
The Chanel 22 isn’t all about presentation without the punch, either. Sporting a roomy interior, magnetic button, drawstrings, snap hook as well a removal pouch, count all your partygoing essentials—from make up to a change of heels—in the best of hands. Looking to impress on your next night about town? Take cues from Lucas and crew as they get ready, Chanel 22 bag in tow.
The Chanel 22 bag is now available to shop in stores alongside Chanel’s spring/summer 2022 collection. Below, a closer look.
Photographer Zantz Han
Fashion director Desmond Lim
Creative producer Vanessa Caitlin
Stylist Joshua Cheung
Hair Junz Loke
Make-up Dollei Seah an
Creative production assistant David Bay
Photographer’s assistants Dennis Er and Jaron Tay
Fashion assistants Joey Tan and Jiajia Tan
Hair assistants Peter Lee and Roy Tan
Models Aslesha Williams and Belinda Sofia of Ave Management, Lucas Jong and Lisa Van Duren of Misc Management, Julia Fischer of Mannequin Studio, Tara Ayathan of Basic Models, Fahimah Thalib and Natalie Dykes
Projections Canon XEED WUX7000Z
