With a launch campaign shot on film that captures loved ones having fun while lounging in briefs, it is safe to say that CDLP is not your average underwear brand. For the Swedish label, it is all about changing the way we look at underwear—from what they feel like on our bodies to how they are represented.
Ever since Christian Larson and Andreas Palm founded CDLP in 2016, the design house has become a revolutionary force in the fashion industry for making men’s underwear in luxurious and eco-friendly fabrications. Having amassed a cult following, CDLP is now setting its sights on releasing an equally innovative and sustainable line for women.
“We built a strong women’s base organically through our more universal categories like loungewear,” says CDLP’s co-founder and creative director Christian Larson. “It’s a natural next step to evolve and design an underwear range with the same attention to detail, production philosophy, and aesthetic that exists in our men’s line.”
The nine-piece collection offers a range of timeless wardrobe essentials, all in monochromatic hues and sleek silhouettes. Think soft bralettes and crop tops that are flexible, free from body-hugging wires, hooks and padding. As for underwear styles? Choose from high-waisted briefs to delicate thongs that walk the line between coverage and comfort. Beyond their clean shapes, each CDLP piece features subtle details like herringbone trims and debossed logos that add a touch of precise tailoring and distinctiveness.
Behind this purposeful and conscious style is design director Ingrid Guttormsen, with years of experience at Maison Margiela MM6 and Arket under her belt. While explaining her vision for CDLP’s womenswear, Guttormsen shares, “A lot of women love wearing men’s or men’s inspired clothing, but when it comes to men’s underwear, it rarely matches the female form,”
Guttormsen also highlights how minimalistic underwear designs tend to compromise identity for cleanliness, while logo-manic designs take up the other end of the spectrum. “We wanted to create an underwear range transcending classic underwear layers—high comfort and sharp clean designs, yet with an identity strong enough to be worn not merely hidden under your clothes.”
While CDLP is known for its commitment to sustainability, its new collection of women’s underwear and basics will take the brand’s ethos another step further. Pieces are consciously constructed in Europe and fabricated in Lyocell, a renewable wood-sourced derived fibre that has a silk-like hand. Boasting natural moisture-wicking and anti-bacterial properties, the special fibre makes CDLP’s garments breathable and suitable for sensitive skin types.