For Burberry, the clearest way forward seems to come from looking more closely at what has always been there. As the British house continues to refine its identity, there is a stronger sense of intention around the values and visual codes it wants to lead with now—among them, a renewed emphasis on togetherness and community building, paired with a firmer grounding in the codes that have long defined the British brand.
That idea of community feels especially fitting for Burberry because it is already built into part of the brand’s visual history. The Equestrian Knight Design (EKD), now being refreshed as a key signature, first emerged around 1901 through a public competition to create a new logo for the brand. In that sense, the EKD has always carried something larger than the motif alone.
It stands as an emblem shaped through dialogue, and it also carries its own symbolism: with the knight standing for honour, the shield for protection, the lance for reform and the word ‘Prorsum’ signalling a forward-looking spirit. Under Daniel Lee, the reimagined symbol has continued to evolve across designs, while still holding onto that deeper sense of continuity.
With Burberry’s story beginning in protection from the elements, outerwear still feels like the house’s clearest expression of self. Thomas Burberry founded the brand in 1856 on the principle that clothing should shield people from the weather, and the invention of gabardine in 1879 laid the groundwork for one of fashion’s most enduring outerwear legacies. The trench remains the most recognisable expression of that history, though what feels especially telling now is the confidence with which Burberry is returning to that foundation and clarifying what it wants to be known for.
Together, these moves point to a brand with a firmer sense of self, with community giving this next chapter its emotional frame and the EKD helping sharpen that direction more visibly.
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That instinct was also felt amidst the buzz of London Fashion Week, when Burberry hosted an intimate dinner with some of its muses ahead of the fall/winter 2026 show, turning the idea of togetherness into something more immediate. In a luxury landscape where clarity can often feel elusive, that sharpened sense of identity may well be one of Burberry’s strongest assets now.
To shop the trench and for more information, visit Burberry.
