The most alluring beauty moments from (G)I-dle’s ‘Queencard’ music video

In K-pop, the ‘girl crush‘ concept is synonymous with being a cool, fierce and independent woman. Suffice to say, (G)I-dle is all of this and more. Their hits from last year—’Tomboy’ and ‘Nxde’—not only broke records but also pushed the boundaries with their unapologetic defiance against the industry’s expectations of what a K-pop girl group should be. All whilst serving stunning visuals for their respective concepts. If ‘Tomboy’ was an edgy, pop-punk jab at the hyperfeminine expectations of female idols, ‘Nxde’ utilised a Marilyn Monroe-inspired burlesque theme to serve as commentary for the sexualisation of women. With such innovative concepts and inspiring messages in their lyrics, it is no wonder that many hail them as the game-changers of 4th generation K-pop.

Now, (G)I-dle is once again returning to the stage with their sixth EP album I Feel. Keeping in line with their track record of self-producing songs, their leader Soyeon takes the helm alongside Yuqi and Minnie in the writing and composing process of the six-track strong EP. Of which, ‘Queencard’ is the poppy lead single that is all about loving and embracing yourself no matter how you look.

Of course, it would not be a (G)I-dle comeback without a captivating music video to accompany it. Like the rest of us, it seems the stylish quintet can’t resist the resurgence of Y2K. The candy-coloured music video is reminiscent of the iconic makeover montages seen in teen movies such as Mean Girls, with a chock-full of outfits that served as a major throwback to the ’00s: think denim-on-denim, chunky belts, and floral prints. But the beauty moments were no less, with a promising delivery of hair and make-up moments to beat. From playful braids, glitter encrusting and washes of red and pink on the lids, we round up the best beauty moments from (G)I-dle’s ‘Queencard’ music video, all below.