Apple fans, rejoice—CEO Tim Cook has just revealed the teach giant’s latest array of products in last night’s Keynote presentation. Held in their California headquarters at 10am PT, the event ushered in the new iPhone 13, iPhone 13 Mini and iPhone 13 Pro range alongside the ninth-generation iPad, as well as the newly-revamped iPad mini.
Significantly larger than the last iPad mini (the latest model boasts an 8.3-inch display, up from its predecessor’s 7.9-inch panel), this new device also brings to the table several chic colour options alongside the usual space grey. Now, you can choose from pink, purple, and starlight. In the iPhone family, expect some impressive camera innovations and major advancements in 5G connectivity and battery life—whether it’s the cute iPhone 13 Mini that can slip easily into your tiniest micro-bag, or the mega-powerful iPhone 13 Pro Max, which features the fastest chip in a smartphone, according to Apple.
iPhone 13 Pro and iPhone 13 Pro Max
The iPhone Pro and Pro Max models have been redesigned inside and out—showcasing some impressive improvements. For one, Apple has introduced an all new camera function: Cinematic mode. Featuring a beautiful depth effect with automatic focus changes, Cinematic mode enables anyone to capture cinema-style moments on the go, making filming stunning home videos easier than ever before. Don’t take it from us—even the professionals swear by it.
The iPhone 13 Pro and Pro Max also feature the most advanced cameras ever seen on an iPhone till date. The new Wide camera has a larger sensor with 1.9 µm pixels, for less noise and faster shutter speeds, producing even more detailed photos. Coupled with the larger ƒ/1.5 aperture, you can be sure that your best beauty looks will always be captured to perfection, even in low-light selfies.
Price: From $1,649 (iPhone 13 Pro) or $1,799 (iPhone 13 Pro Max)
Storage: 128GB, 256GB, 512GB and 1TB
Colours: Graphite, gold, silver and sierra blue
iPhone 13 and iPhone 13 mini
The smaller members of the iPhone range have also been re-introduced with several noteworthy updates. Expect super-fast performance and improved power efficiency with the new A15 Bionic engine, alongside longer battery life and a brighter Super Retina XDR. The customised hardware design in the iPhone 13 also ups your 5G experience, featuring more 5G bands and allowing it to work in more places on 5G for greater coverage and call quality. If there was ever an ideal phone for Fashion Week (even a virtual one), this would be it. display Look forward to five covetable new colours—including the girlish ‘pink’ and pearlescent ‘starlight’—each one the perfect accessory to any outfit.
Price: $1,299 (iPhone 13) or $1,149 (iPhone 13 Mini)
Storage: 128GB, 256GB and 512GB
Colours: Pink, blue, midnight, starlight, and (PRODUCT)RED.
The ninth-generation iPad boasts the powerful A13 Bionic chip, which ensures a 20 percent performance boost over the previous generation. Ideal for our current WFH situation, the Centre Stage experience—formerly only available on iPad Pro—instinctively pans the camera to keep the user in view even as they move around the room. This allows for a more seamless performance if you’re showing off your culinary skills, or if grandparents are on the call hoping for a glimpse of your boisterous child. If more than one person joins in, the camera detects them to include them in the conversation.
Apple saw a remarkable 57 percent increase in iPad sales last year, likely due to people having to work and socialise from home due to COVID-19, and the new iPad is well-primed to add to that statistic.
Price: From $499
Storage: 64GB and 256GB
Colours: Silver and space grey
Set to be a hot favourite, the new iPad mini fits in the palm of your hand with gorgeous flat edges and curved corners, bringing it in line with the latest iPads and iPhones. Apart from the sweet array of colours available—pink, purple, space grey and starlight (a mix of gold and silver), the device showcases a larger 8.3-inch Liquid Retina display with narrow borders. Its dynamic landscape studio speakers also add to your movie or television series marathon—CODA or Ted Lasso, anyone?
The A15 Bionic chip will allow the iPad mini to run up to 80 percent faster than the previous version. It also incorporates a USB-C port and 5G capabilities, as well as Apple Pencil, which attaches magnetically to the side of the iPad Mini. The best bit? We love that Touch ID is integrated into the top button for quick and secure authentication.
Price: From $749
Storage: 64GB and 256GB
Colours: Pink, purple, starlight and space grey
All pre-orders begin 17 September 2021 and is available from 24 September 2021. Find out more at apple.sg.