Longchamp’s It bag might be Le Pliage, but creative director Sophie Delafontaine has dubbed its unassuming counterpart, the Roseau, as the house’s original signature. Count on the underdog to bring a trend back to life—for autumn/winter 2020, the Roseau was shrunken to comedically tiny proportions.
Harking back to the micro bag trend that dominated street style multiple seasons ago, this miniaturised update to the house’s timeless staple takes the trend from overexposed to tasteful. The micro bag garners one of two reactions: curiosity surrounding its practicality, or fawning compliments on its sheer tininess.
As longtime purveyors of functional bags, Longchamp’s decision to shrink the Roseau is a sign that itty-bitty bags can indeed hold, well, stuff. Think of it as your personal Marie Kondo, but in bag-form—with limited space, you’re forced to whittle your belongings down to the very essentials. It might barely hold a lip balm and your AirPods—let alone your iPhone—but it seems Longchamp is making the case for bringing only what you need.
Longchamp is offering home delivery services for online orders. For more enquiries, please reach out to [email protected].
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Roseau Box mini crossbody bagin cowhide leather in black, $695
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Roseau Box mini top handle bag in cowhide leather in poppy, $695
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Roseau small top handle bag in cowhide leather in antique pink, $655
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