The juggle is real. It’s to this adage that any Singaporean woman can attest. Between commitments to work, family, friends and self-care—never mind time for travel, hobbies and all of the other joys of life—’doing it all’ can look like a lot.
To this end, we find ourselves particularly inspired by a growing group of Singaporean women in beauty who have established successful brands and businesses. From make-up to hair health, and wellness to skincare, Vogue Singapore met with 11 female entrepreneurs in the beauty space to find out just how they got their start and what keeps them motivated to do their best everyday.
For some, falling into their given field—from trichology to Ayurveda—came about by chance, leading to passion projects. For others, it was their own experiences and seeking solutions to personal issues—be it postpartum hair loss or adapting skincare to a new environment—that inspired the birth of a business.
Ultimately, though, what unites this impressive class of female entrepreneurs is their dedication to their respective crafts. Rather than worshipping at the altar of trends or chasing recognition, it’s clear that their success is down to a true belief in what their brand can offer.
Below, hear from 11 inspiring Singaporean women in beauty on their unique business journeys:
1 / 11
Vic Hwang, make-up artist
A scroll of Victoria Hwang’s social media feed will grant you access to soft, lit-from-within looks. Think a skin-first, natural approach to make-up—one which is loved by local brides-to-be. So much so that sometimes, you’ll have to book her time almost a year in advance. Strangely enough, her first beauty course was one that specialised in bridal make-up, but due to the course’s outdated techniques, Hwang had felt that she wanted no part of the wedding make-up scene at the time. Hence, her pivot to fashion and editorial work. Her goal when she was just starting out? Already, it was to stay ahead of the beauty trends, and bring fresh energy to the local landscape.
How did you get your start in the make-up industry? What was it about this field that first drew you in?
Though I took my first beauty course when I was 20 years old specialising in bridal makeup, I was unsatisfied with how it was not up-to-date at all in trends and techniques. Young and naive, I thought that was what Singaporeans wanted and liked, and quickly came to a decision that I will not do weddings (I love it now).
This naturally pivoted me towards fashion work! As a Gen-z artist who was still figuring out her footing in an industry consisted of millennials, I knew I wanted to change the pace trends reach Singaporeans, making sure there’s movement in our beauty and fashion aesthetics.
View this post on Instagram
The beauty industry is rapidly changing every day. How would you say you’ve been adapting to keep your craft and skills relevant?
It’s about staying curious and being willing to expand my horizons. Being constantly online and consuming content helps a lot, as much as it gets over stimulating at times. I set expectations for myself to consume content from both the East and West, so I am aware of the beauty and fashion trends from different countries.
Following other professional artists and studying their works and techniques is the fastest way to adopt it into my work. I also fly myself overseas once a year, to constantly upgrade my skills. Being there and learning straight from artists in a different country helps me understand their culture, work ethic, climate and how differently they handle their clients as compared to us in Singapore.
What are the ways you hope to see your industry develop and change over the next five years?
I think five years is a long time, and so much can come and go within that time. At the end of it, I hope we will be a booming hub for beauty and fashion in Southeast Asia where our local brands are varied and full of character. I hope it becomes instinctive to develop a personal sense of fashion or beauty, with a large variety of inspirations available. I hope the arts and creative industry will be equally respected and on the same playing field as other industries.
Take us through the future you envision for your personal brand. Comment on a current gap in the industry that you hope to change and inspire further.
‘Editorial weddings’ have been a big thing in the West for quite awhile now (see Instagram accounts like @thewed, @wed_vibes, @antibride). My favourite account at the moment is @wed_vibes, as they marry a sense of timelessness with personality. Weddings should showcase the couple’s personalities properly, and I feel editorial weddings are a great, aesthetic way to go about it!
This is a huge gap in our Singapore market, so I’ve actually teamed up with photographer Joshua Poh (JPDA), to create our very own editorial wedding experience, 65/65 Magazine. Couples will experience what it’s really like being on set of a shoot, from getting your hair and make-up done, to being styled, and being directed by a photographer. We’re also working on more intimate elements like handwritten letters that the couple will write to each other, candid interviews and the like, all to be put together magazine-style with their wedding shoot, and made into a keepsake. It’s an entirely new experience to Singapore, and it fulfils the hearts of creative individuals (or couples in this case) wonderfully.
2 / 11
Sahur Saleim, make-up artist and founder of Sahur's Art
When Sahur Saleim was 12 years old, she started using eyeliner and lipsticks to express herself—a story for the ages for the now beauty-junkie behind the eponymous beauty brand. This sense of play continued through her teenage years, when she was posting make-up content online for fun, and soon enough it became a full-time job with people asking her to do their make-up for studio or bridal shoots. One thing led to another, and Sahur’s Art was born.
What was it about this field that first drew you in?
I think my start as a MUA was a bit unconventional because most make-up artists start their thing away from social media before they start documenting their work on their socials, but I did the exact opposite. I thought it was fun and I loved pushing myself to try new looks as a young teen. A few years later, in my late teens, I started posting make-up content to my socials, but it was nothing too professional.
My work apparently spoke to a lot of people who had been following me and I started getting bridal and studio make-up requests. I decided to give it a try when I was about 19, and the rest is history! Out of all the hats I wear, I find doing make-up for others the most fulfilling.
The beauty industry is rapidly changing every day. How would you say you’ve been adapting to keep your craft and skills relevant?
The industry is definitely changing everyday and I think the key is to always have an open mind. The next big industry trend or brand could come from anywhere—so it’s always good to follow a variety of different artists who create different looks! I love following a mix of artists from bridal, SFX, film and TV backgrounds as well as Korean make-up artists. Especially make-up enthusiasts who share very authentically about their experiences with different formulas and fun bold makeup looks. The beauty industry, like any industry, is always growing and we can really benefit from the inclusivity it has to offer!
What are the ways you hope to see your industry develop and change over the next five years?
I think in the past few years, we saw an increase in transparency from brands, which I would love to see continue over the next few years. Customers have become a lot more aware of which ingredients speak out to them. Even as a brand, we’ve taken this into account when developing our Olive Hydrating Jelly, to clearly state that it has 48% squalane despite the thin texture. In my opinion, this transparency puts a lot of power in the hands of the customers and they know exactly what to expect from the different ingredients they are using.
In addition, I love the globalisation of beauty and how easy it is to shop for your favourite brands across the world. I was in Paris a few weeks ago and saw so many incredible K-Beauty brands in its stores. So I would love to see this outward growth for more Asian and Southeast Asian brands in general.
View this post on Instagram
Where do you see Sahur’s Art next? Take us through the future you envision for your brand.
My goal with Sahur’s Art has always been the same from day one: to create more options for our customers. A lot of our customers reach out to us because they’re frustrated with their current options, for any mix of reasons. Sometimes it’s because their skin is too sensitive and reactive to fragrances in skincare or the foundation they’re using doesn’t match their olive undertones well. Every product we launch comes from a place of problem solving and addressing the real life concerns of our customers. So my dream is to be able to do that for a really long time.
Comment on a current gap in the industry that you hope to change and inspire further
Something I noticed a lot as a beauty consumer living in Southeast Asia is how a lot of renowned Western and even Korean brands are not formulating products for our weather. Even the best, most luxurious formulas can feel very thick and uncomfortable in Singapore’s humidity. That’s been a big gap in the beauty industry of our region. So that’s something we always keep in mind when developing our products because make-up and skincare should feel comfortable on your skin.We’re very proud of our ‘summer-proof’ products at Sahur’s Art and we hope to continue to expand our range keeping even the most sensitive skin types in mind!
3 / 11
Lau Wei Shuen, nail artist behind @friskynails
Fresh out of Junior College, Lau Wei Shuen started doing her own nails. Why? Going to the salons were simply way out of her budget. It was in the rabbit hole of the nail tech industry where she discovered a startling array of nail art techniques and products. To fund it all, she pushed herself to do nails for others. And so @friskynails it was.
What was it about this field that first drew you in?
Slowly, I started to realise how fun it was. Ever nail session, I got to meet someone new and they would tell me their life stories. So I think this connection to people was what really drew me in at first.
The beauty industry is rapidly changing every day. How would you say you’ve been adapting to keep your craft and skills relevant?
There are so many different kinds of nail art popping up every year. It’s always so fun to learn new things and try different techniques. Even after nine years, I can’t say I have a set style yet. I’ve just always been keeping an eye out for new products and fun new art styles to try for my clients.
What are the ways you hope to see your industry develop and change over the next five years?
I’m hoping to see younger nail techs come into the scene I’ve always found that new nail techs always have the most creative ideas and designs, and they have so much to share. As long as we focus on honing our skills, there’s not much to worry about in terms of competition and we can all upscale together. I’m also hoping consumers will also start to recognise that the definition of nails isn’t just your quick mani pedi anymore. Nail techs are in the same capacity as hair stylists and make-up artists— we are all a part of the beauty industry and should be recognised for our work as such.
View this post on Instagram
Take us through the future you envision for your personal career.
For me, I hope that I can eventually build a brand that is centred around people. If I were to open a salon or an academy, my hope is that every client or student we work with will walk back out those doors feeling happier and satisfied.
Comment on a current gap in the industry that you hope to change and inspire further.
The nail industry in Singapore has lots to benefit from higher-end services and a focus on upgrading nail art techniques. We need to educate our clients about the ways to maintain a healthy manicure whilst wearing fun nail art. Like our Japanese or Korean counterparts, countries where the nail industry is taken more seriously in general. Only in that case, can we carve out our own uniquely Singaporean style too, and be better recognised in the international nail art scene.
4 / 11
Xenia Wong, founder of Sigi Skin
Xenia Wong’s passion for skincare led to the development of Sigi Skin, one of Singapore’s most popular local skincare brands. Having garnered a strong reputation for the targeted efficacy of their products, clean and clinically backed formulations remain an utmost priority for Xenia.
How did you get your start in the skincare industry? What was it about this field that first drew you in?
I’ve always been passionate about skincare, but what really sparked the journey was my own struggle with sensitive, acne-prone skin. I was constantly trying products that were either too harsh or didn’t deliver on what they promised. I realised there was a gap in the market for products that were both effective and safe, especially for reactive skin. That’s what inspired me to start Sigi Skin—a brand built on clean, clinically backed formulations that truly work for modern skin concerns without compromising on texture or experience.
The beauty industry is rapidly changing every day. How would you say you’ve been adapting to keep your craft and skills relevant?
We stay nimble by listening closely to our community: their skin struggles, what ingredients excite them, and what they’re missing in their routines. I also make it a point to stay updated on ingredient innovation, formulation technologies and sustainability practices. For us, it’s not about chasing trends but about creating products that last—that people can trust and return to again and again.
What are the ways you hope to see your industry develop and change over the next few years?
I’d love to see the industry move toward more intelligent, skin-inclusive innovations, especially when it comes to treating sensitive and acne-prone skin. So many acne products on the market still rely on harsh, stripping ingredients that end up worsening the skin barrier or triggering purging. It can feel like a punishment just for having breakouts.
At Sigi Skin, we wanted to change that narrative. For example, our Blissful Radiance Hydrating Anti-Acne Serum uses 5% sulphur, a gentle but effective acne-fighting ingredient that doesn’t cause purging and is even safe for pregnant women. It’s all about designing products that work with your skin, not against it.
View this post on Instagram
Walk us through an upcoming project or product launch from Sigi Skin.
We’re really excited about our upcoming launch: Cream Cloud Milky Essence. It’s a milky essence designed to strengthen the skin barrier and target signs of ageing, while being lightweight enough for even acne-prone skin. It features powerful actives like PLLA, NMD, red ginseng and oats, which work together to firm, calm and deeply nourish the skin while you sleep. It has a beautifully lightweight, milky texture and was formulated to be the perfect bridge between a toner and a moisturiser in your nighttime routine.
Is there another sector within the beauty space that you hope Sigi Skin is able to expand into? If yes, what is it and why?
Right now, our main focus is still skincare—that’s where our heart and expertise lies. But we’ve been toying with the idea of dabbling in colour products, particularly those that are acne-safe and skin-beneficial. For example, products that blur the line between make-up and skincare. If we do expand into colour, it has to align with our ethos: gentle, functional and made for sensitive skin.
5 / 11
Toh Ziling, founder and COO of Re:Erth
Skincare brand Re:Erth has been making a name for itself in the industry, garnering a cult following thanks to a seamless blend of nature-derived formulations and cutting-edge science. For founder and COO Toh Ziling, a commitment to intentionality and the ability of skincare to sensorially ground the individual is what takes precedence, rather than following the lightning-fast trend cycle.
How did you get your start in the skincare industry? What was it about this field that first drew you in?
I wasn’t always in skincare, but I’ve always been curious about why some products worked and others didn’t. With my background in market research, I saw a pattern: many people—myself included—were overwhelmed by choice, underserved by quality, or overpromised by trends. That disconnect was what first drew me in.
Re:Erth was founded between Singapore and Japan with a shared belief: skincare should be science-led, sensorially refined and easy to enjoy. Shinji, based in Tokyo, brought deep formulation expertise and rare access to Japan’s unique natural ingredients—like our patented Japanese White Turmeric. Our Singapore team focuses on translating that into a mindful skincare experience—one that simplifies routines while respecting your skin, your time, and your sense of self.
In the rhythm of fast-paced living, skincare can be a quiet, grounding moment—a way to reconnect with nature, and with yourself. That’s why we focus on mochi skin: skin that’s soft, balanced and quietly luminous—realistic and achievable. It’s our definition of healthy skin, rooted in shizen (自然), the Japanese sense of naturalness. Not about perfection. Just skin at ease.
The beauty industry is rapidly changing every day. How would you say you’ve been adapting to keep your craft and business acumen relevant?
The beauty industry moves fast, but I’ve learned that relevance doesn’t always mean running—it means realigning. At Re:Erth, we stay close to our community, focusing on what truly serves them rather than what’s trending. We revisit our core often: science, simplicity and skincare that supports, not overwhelms. Personally, I’ve grown more comfortable embracing change with clarity. Knowing that adaptability isn’t about doing more, but doing what matters.
What are the ways you hope to see your industry develop and change over the next few years?
I’d love to see the industry move toward greater intention—where science, substance and sensoriality take precedence over speed and spectacle. There’s power in doing less, but doing it well. At Re:Erth we’re not here to follow noise or volume. We’re clear on our purpose and committed to serving a thoughtful audience that values quiet efficacy and long-term results. Skincare can be a meaningful part of life without having to dominate it.
View this post on Instagram
Walk us through an upcoming project or product launch from RE:ERTH that you’re excited about.
While we’re always testing formulas in the background, what excites me most right now isn’t a product—it’s deepening the way we connect with our community. We’re building experiences that go beyond skincare: slower moments, intentional conversations and thoughtful collaborations. It’s not about doing more for the sake of it. It’s about doing what feels meaningful, even if it takes time.
Is there another sector (e.g. wellness) within the beauty space that you hope Re:Erth is able to expand into? If yes, what is it and why?
If anything, we’re most interested in the intersection of skin health and overall wellbeing. We took our first step with PhytoBright+, our oral supplement that supports skin brightness and resilience from within. As a new mom, I’ve come to value simplicity and quiet efficacy even more—feeling well taken care of, even on days when time isn’t on your side.
Moving forward, we’re not looking to add more steps but to explore smarter support, whether through ingestibles, education or creating intentional moments of rest. If it aligns with our values—science-led, effective and genuinely useful—we’re open.
6 / 11
Jungmin Lee, founder and CEO of Ksisters
The stereotypical Korean skincare routine is famed for its integration of multiple steps—as much as 10. However, such sensibilities don’t always translate well to our humid climates here in Singapore. Recognising this gap inspired Jungmin Lee to found retailer Ksisters and her own line Jung Beauty, adapting the renowned efficacy and aesthetics of K-beauty in a way that makes sense for Singaporeans.
How did you get your start in the skincare industry? What was it about this field that first drew you in?
My journey started from a very personal place—as a Korean mother living in Singapore, I quickly realised that the typical Korean 10-step skincare routine just didn’t fit the humid, tropical climate here. This sparked the idea of curating products that are not only effective but also practical and tailored for Southeast Asian skin needs. That led to the birth of Ksisters. Over time, my passion for skincare evolved into product innovation, and I launched our in-house label Jung Beauty, which reflects my own belief in simple, effective, and clinically backed beauty.
The beauty industry is rapidly changing every day. How would you say you’ve been adapting to keep your craft and business acumen relevant?
Adaptability is in our DNA. At Ksisters, we’re constantly listening to our community —their skin struggles, lifestyle shifts and aspirations—and using that insight to refine what we offer. For instance, we’ve introduced oral sun care, microbiome-focused products, and now even home aesthetic treatments. I also stay very close to what’s trending in Korea, while making sure it fits the local context. On the business side, we’ve expanded from a pure e-commerce model to now include physical retail, and we’re entering regional markets like Malaysia. That balance between community, science and speed keeps us agile.
What are the ways you hope to see your industry develop and change over the next few years?
When I first started Ksisters, K-beauty was still a very niche category—definitely not mainstream. But over the past few years, it has evolved tremendously and is now actively changing the rules of the global beauty industry.
One of the most exciting shifts I’ve seen is how K-beauty has expanded beyond just “Made in Korea” brands. We now see powerful success stories like Glow Recipe, Peach & Lily, and Yepoda—brands that are rooted in K-beauty philosophy but are localised to their own markets. This kind of cultural evolution is incredibly inspiring.
In the coming years, I hope to build on this momentum and [continue creating] Jung Beauty as a strong, Singapore-based brand that’s inspired by K-beauty but speaks directly to Southeast Asian needs. With my deep network in Korea’s beauty ecosystem, strong understanding of our local climate and customer lifestyle, and the support of Ksistersfam (our community’s nickname) and my talented team, I truly believe we can reshape the beauty landscape from here.
Walk us through an upcoming project or product launch from Ksisters that you’re excited about.
I’m so excited about our August launch of the Jung Beauty CO₂ Pore Deep Cleansing Mask and Pore Minimising Ampoule. It’s our upgraded two-step home aesthetic solution inspired by professional clinic treatments in Korea, designed for clearer, smoother skin—especially in Singapore’s hot, humid weather where pore concerns are very real.
The mask uses a dry sheet soaked in citric acid paired with an alkali gel that creates a carbonic acid reaction, triggering the Bohr effect to deeply detox pores and oxygenate the skin. After cleansing, our upgraded triple-action ampoule calms, tightens and hydrates with clinically proven results: pore volume is reduced by nearly 37% and redness by over 26% in just two weeks.
We’re especially proud of how this product takes the complexity of aesthetic skincare and delivers it in a convenient, at-home format. It’s our most results-driven innovation yet and truly reflects our inside-out approach to skincare.
View this post on Instagram
Is there another sector (e.g. wellness) within the beauty space that you hope Ksisters is able to expand into? If yes, what is it and why?
Yes—wellness is already a key part of our journey, and we’re just getting started. One exciting milestone for us was the launch of Returnity Ear Therapy, a TCM-inspired ear seed patch that was the best-seller in Olive Young’s accessories category. It combines traditional meridian point therapy with a beautiful, aesthetic presentation, and it became a big success here in Singapore too. We also introduced By Ava’s Hormonal Balancing Elixir Tea, which was very well received by our community for supporting women’s wellness in a more holistic, natural way.
Moving forward, I want to continue launching modern Korean beauty and wellness brands—products that respect our region’s traditions but present them in a way that feels relevant and beautiful to today’s consumer. I’m also dreaming bigger: we hope to expand into services like facials and massage therapy, working with highly skilled K-beauty professionals from Korea.
Eventually, I want to build Ksisters into a strong K-beauty lifestyle platform that not only offers products but also immersive wellness experiences rooted in Korean skincare and Asian beauty philosophy. Until we get there, we’ll keep working hard, step by step.
7 / 11
Hazel Yeo, founder of Jing Botanics
Hazel Yeo was inspired to found clean haircare brand Jing Botanics, which integrates scalp science with the ancient wisdom of Traditional Chinese Medicine (TCM), due to her own experience of postpartum hair loss. Struggling to find a solution that she felt supported ‘healing from within’, the vision for Jing Botanics was born.
How did you get your start in the scalp and hair industry? What was it about this field that first drew you in?
My journey into scalp and hair care began from a deeply personal place. After giving birth, I experienced postpartum hair loss that felt both physical and emotional. I struggled to find products that felt safe, effective and aligned with what my body actually needed. Most were either too clinical or filled with noise. What drew me in was the desire for something more rooted—something that supported healing from within. As a mother of three (soon four!), even the smallest ritual of care felt powerful. Jing Botanics was born from that: to restore a sense of calm, rooted beauty, and a quiet return to strength.
The beauty industry is rapidly changing every day. How would you say you’ve been adapting to keep your craft and skills relevant?
To me, relevance isn’t about chasing trends. It’s about staying grounded in our purpose. That means listening to our community, understanding what they’re going through, and building products that truly support them. We stay close to the latest science and innovation, but we also honour the wisdom of tradition. It’s exciting to see how the industry is evolving, especially in how modern formulations and traditional practices are beginning to coexist. At Jing Botanics, we’re always exploring meaningful ways to bring those two worlds together.
What are the ways you hope to see your industry develop and change over the next few years?
I hope we move beyond the quick-fix mentality and toward deeper education around long-term scalp and hair health. For anyone navigating periods of stress, hormonal shifts or recovery—there’s so much more we can do to support holistic wellbeing. I also hope to see more recognition and respect for heritage-based beauty systems, especially from Asian traditions. These practices have always held wisdom. It’s time the industry made space for them.
Walk us through an upcoming project or product launch from Jing Botanics.
We’re about to launch our first-ever hairbrush, a dual-purpose tool designed to detangle without breakage, while gently stimulating the scalp to support healthy follicles. It’s something we’ve been developing for months and we can’t wait to share it! We’re also developing a conditioner treatment to complete our core ritual—something deeply nourishing and aligned with our scalp-first, ritual-led philosophy. And that’s just the beginning, there’s so much more to come.
View this post on Instagram
Is there another sector within the beauty space that you hope Jing Botanics is able to expand into? If yes, what is it and why?
Absolutely. We’ve always envisioned Jing Botanics as more than just a scalp care brand—it’s a next-generation wellness brand. While we started at the root (literally), we definitely see ourselves branching out into other areas of personal care. Body care feels like a natural next step, and we’ve already started conceptualising what that could look like. Skincare is also central to what we do—after all, the scalp is skin too. But we’re not here to launch products just for the sake of it. Everything we create will be intentional, thoughtful, and shaped by what our community genuinely wants and needs.
8 / 11
Leonica Kei, trichologist and founder of Leonica K Trichology
For trichologist Leonica Kei, ending up in the field of hair care and scalp health happened completely ‘by chance’. Pursuing her studies in trichology after initially focusing on business management, looking for answers to hair care issues grounded in scientific evidence and depth led to the founding of her own hair treatment centre to address these problems: Leonica K Trichology.
How did you get your start in the scalp and hair industry? What was it about this field that first drew you in?
It all started by chance. I was studying business management in the UK back in 1985 when I came across a full-time course in trichology. After returning to Singapore, I worked as a trainer for a haircare company, but I often found the information presented to me biased and lacking depth. That pushed me to pursue formal studies in trichology—I wanted real, science-backed answers about hair and scalp health. In 1997, I founded my own treatment centre, and I’ve never looked back since. It’s been a deeply rewarding journey.
The beauty industry is rapidly changing every day. How would you say you’ve been adapting to keep your craft and skills relevant?
Having been in the industry for nearly 30 years, I’ve witnessed tremendous shifts—especially with the rise of social media. The pace is relentless. There are now countless opinions and quick-fix solutions being circulated, many of which aren’t sustainable or healthy for the scalp in the long run. To stay relevant, I’ve had to embrace these platforms and learn how to communicate my expertise in new ways. It’s a constant balancing act between staying visible and staying true to our holistic, results-driven approach. As a practicing trichologist, I believe that our commitment to long-term scalp and hair health will always resonate with those seeking real solutions. It’s a work in progress, but an important one.
View this post on Instagram
What are the ways you hope to see your industry develop and change over the next few years?
It’s difficult to predict how consumer behaviour will evolve—COVID certainly reminded us of that. What I do hope for is a shift towards more education, transparency and long-term care in the hair and scalp space. Trends will come and go, but health and science should always remain at the core. As professionals, we need to stay connected, adaptable, and focused on what truly helps people.
Walk us through an upcoming project or treatment you’re particularly proud of at Leonica K Trichology.
We’re in the final stages of launching a new range of at-home scalp care products. These are formulated with the same level of efficacy and quality as our in-salon treatments, designed for clients who may not be able to visit regularly—whether they’re travelling or living overseas.
It’s something we’ve been working on for a while, and I’m excited to finally make professional-grade scalp treatments more accessible. It’s about extending care beyond the clinic and empowering people to take charge of their scalp health, wherever they are.
9 / 11
Candice Goh, founder of Sol House
In the midst of a career pause, Candice Goh found herself listening to her body. She then discovered Ayurveda and its bodywork, soon after deepening her knowledge during a trip to Bali. With the support of a wellness studio, what began as a side hustle quickly became one of the most transformative chapters of her life. During the 200-hour course of her yoga teacher training, she came across somatics, a guiding approach that would ultimately lead her entrepreneurial venture: Sol House.
What was it about this field that drew you in?
The concept of relating to the body as a living, intelligent system resonated deeply. It felt like learning a new language—one that translated ancient wisdom into modern understanding. I’ve often found that Ayurveda, yoga, somatics and even traditional Chinese medicine (TCM) speak to the same truths, just with different vocabularies. These overlaps affirm for me that this wisdom has always existed.
Somatics simply offered a way to articulate that wisdom in a contemporary context. Studying somatics has also refined my skill set as a bodyworker. It taught me to attune more sensitively to the subtle cues of the body, to listen for what’s not being said, and to translate these insights into healing touch that meets each person where they are.
As I became more aware of how fragmented our modern health systems can be, I also began to see the true potential of alternative therapies—to invite us back into our bodies; to empower us to lean in, listen deeply and rebuild trust from within.
In Singapore, practices like Ayurveda are still emerging, and there’s immense room for education, growth and meaningful innovation. That excites me and motivates me to keep going.
Tell us about the beginnings of Sol House and how you feel it has grown since then. What was the purpose of it and do you think it has attained what it set out to be?
Sol House began quietly and organically. At the time, I still held a full-time job, which gave me the freedom to explore entrepreneurship without the pressure of financial survival. I saw it as a personal experiment—an invitation to grow into myself as a practitioner and space-holder. From the start, I was clear that Sol House would be rooted in education, not in the conventional sense, but in a more intuitive, creative way. I always saw bodywork as more than a treatment; it was a way to meet people where they were. The conversations that unfolded before and after sessions became sacred moments—opportunities to connect, share insights and plant seeds of curiosity.
As people began asking more about Ayurveda, what started as bodywork sessions evolved into workshops, immersions, and eventually a deeper community of learners and seekers. We’ve never grown in massive numbers, but we’ve grown in depth. Relationships, trust and word of mouth have been our strongest foundations. Five years in, I see Sol House entering a new chapter. The industry is shifting and so are the needs of the people we serve. There’s a hunger now for more meaningful, embodied learning—something beyond quick fixes or aesthetic wellness. I believe we’re poised to meet that shift with integrity and care.
So yes, I think Sol House has lived up to its purpose—and it continues to evolve. It’s still a work in progress, just like all of us.
View this post on Instagram
What’s the biggest lesson you’ve learnt throughout this process?
That support is essential—and asking for it is not a weakness, but a form of growth. For a long time, I believed I had to do everything on my own. But running a business, holding space for others and staying committed to your own growth—it’s a lot. I’ve learned that it’s not only okay to delegate, outsource or lean on others—it’s necessary for longevity and sustainability. Support doesn’t always come in the form of a team or finances. Sometimes it’s a conversation, a listening ear or the courage to say, “I don’t know how to do this.” That vulnerability has been one of my biggest teachers.
The wellness industry is rapidly changing every day. How would you say you’ve been adapting to keep your craft and skills relevant?
Honestly, I don’t try to keep up with the pace of changes. These trends come and go. Instead, I choose to stay grounded in the practices that have stood the test of time—Ayurveda and yoga. There is an infinite well of learning in these traditions. Each time I return to them, I discover something new. What helps me stay attuned is staying close to my community. I pay attention to the seasons of life my clients are in, and I often find myself walking a similar path. When I shift, they often do too. That shared evolution keeps the work fresh and relevant. Relevance to me isn’t about novelty—it’s about resonance. When your work continues to resonate with people’s lived experiences, it remains meaningful.
What do you think the wellness scene in Singapore could use more of?
Accessibility, in every sense of the word. Wellness needs to move beyond being a luxury or something aspirational. It should feel welcoming, not intimidating. That means creating spaces that are inclusive, pricing that’s fair, and language that’s relatable. I’d also love to see wellness reframed—not as a product to buy, but as a way of living. One that’s simple, honest and rooted in everyday choices. We don’t need more trends; we need more spaces where people feel seen, heard and supported.
10 / 11
Betty Kong, founder of Within
18 years in the industry and Betty Kong can safely say she’s just getting started. Her journey into fitness and Pilates started organically, by way of first being drawn to movement through yoga where she found healing and self-discovery. From there, she went on to explore other modalities like Pilates and was especially drawn to the latter’s mind-body connection, the intentionality of each movement, and how it builds both strength and awareness. Now, the Lululemon ambassador is a proud owner of Pilates and yoga studio Within. The Singapore PR also recently welcomed a studio in partnership with Lululemon at its brand new Ngee Ann City store—marking the first hybrid venture in Southeast Asia.
Tell us about Within and what the brand means to you.
Within is the most personal project I’ve ever created. It’s a space that reflects where I am in my own journey, after years of teaching and growing in the wellness industry. I wanted to build something slower, more intentional, and rooted in inner transformation—not just movement. Setting up the business came with its challenges, but it also gave me the opportunity to clarify my values and bring to life a space that feels inclusive and supportive for anyone looking to reconnect with themselves.
This led me to see how these practices could help people feel more at home in their bodies and feel more empowered when they are more present. That’s what keeps me in this work—the ability to hold space for others on their own path toward balance and transformation.
View this post on Instagram
Congratulations on the opening of two studios in less than a year, including a partnership with Lululemon. How did that come about? What were the main grounding principles when collaborating with such a huge brand?
Thank you for the kind words, it’s been an incredible and humbling year. Opening two studios in under 12 months, including this collaboration with Lululemon, has been a deeply meaningful milestone. The partnership came about very naturally. My journey with Lululemon began over a decade ago as a store ambassador in Vancouver, and when I moved to Singapore, I became one of the first Lululemon ambassadors at their Takashimaya store. Now, years later, to be partnering with Lululemon again—and once more as an ambassador for this very location—feels like a full circle moment.
As a small business owner, partnering with a global brand could easily feel overwhelming, but with Lululemon, it’s never felt like that. From the very beginning, the collaboration was rooted in authenticity and alignment. It was important for me that I was really clear about what Within stands for, and about wanting to create spaces which are inclusive and built on real human connections.
What made this partnership work is that Lululemon wasn’t looking to take over. They were looking to co-create. That gave me space to bring my vision to life, as for me, that’s what true collaboration looks like. The two brands meet as equals while we’re aligned in purpose, and we’re committed to creating something meaningful for the community.
The wellness industry is rapidly changing everyday. How would you say you’ve been adapting to keep your craft and skills relevant?
The wellness industry is constantly evolving and I see that as a gift. It challenges us to stay open, keep learning and continually reflect on how we’re showing up in our work and our communities. For me, staying relevant isn’t about chasing trends. It’s about staying connected—to myself and the people I serve through Within. I make it a point to keep learning, whether that’s through continued mentorship or simply being present in the studio and listening. Wellness is not one-size-fits-all, and evolving with intention is key.
Right now, I’m in the process of completing a double postgraduate diploma in psychology, with a focus on psychotherapy, childhood psychology and interventions. This isn’t about becoming an expert. It is about deepening my understanding of myself as a person and a teacher. My background in psychology has helped me better navigate my internal landscape, which directly informs how I lead and connect with my community. I’m especially excited to weave more of that psychological awareness into Within as we continue to grow.
What are the ways you hope to see your industry develop and change over the next five years?
In the next five years, I’d love to see the wellness industry become far more inclusive, accessible and intentional. For too long it’s been shaped by narrow ideals tied to privilege and perfection, which can make people feel like they don’t belong. I hope we continue shifting away from the idea that wellness is something you have to earn, or that one needs to ‘look’ a certain way to access. Instead it should be about meeting people where they are and offering spaces that feel welcoming, safe and supportive for everybody and every background.
I also hope the industry leans into more sustainable and meaningful practices, moving away from trend-driven quick fixes and toward deeper, more transformative experiences. Wellness should be something that helps people reconnect with themselves, not something that adds more pressure to ‘perform’ a lifestyle. As someone who’s continually evolving through my own work—both as a studio founder and through my studies in psychology—I believe the future of wellness lies in self-awareness and genuine human connection.
11 / 11
Anna Haotano, founder of Zora Health
After experiencing a string of health issues and scares that began from her early 20s, from a PCOS diagnosis to a relapse of Bell’s Palsy and signs of possible early menopause, Anna Haotano made the decision to freeze her eggs. During the process, she was shocked by how difficult the entire process was, and soon found out her experience was something hundreds of women in Singapore was going through. A systematic problem in fertility care in Singapore, that Zora seeks to abate.
Tell us about the beginnings of Zora and how it has evolved over the years.
Zora started with one goal: to make fertility care less lonely and less confusing. At first, it was about helping women get clear answers on egg freezing, IVF and testing. But quickly, it became clear that the gaps were bigger than fertility. Women were asking about perimenopause, PCOS, workplace support, miscarriage, men’s reproductive health—all the things no one talks about openly.
So Zora evolved into something larger: a comprehensive ecosystem for reproductive and hormonal health. We now offer digital education, expert care navigation and diagnostics. We’re also partnering with corporations and insurers to make these benefits accessible at scale. What began as a personal mission is becoming a movement to bring better care and dignity to people across Asia.
Thanks to platforms like Zora, fertility care in Singapore is getting its own voice. How has that fulfilled you?
It’s deeply meaningful for me. For so long, fertility has been treated like a private struggle—something to endure quietly, often in shame or confusion. Seeing women speak up, ask questions and advocate for themselves is powerful. When someone tells me, “I felt less alone because of Zora,” or “I finally made a decision I feel good about,” that’s everything to the team.
The women’s health industry is rapidly changing every day. How would you say you’ve been adapting to keep your craft and skills relevant?
By listening to our community and users and staying obsessed with data. I stay close to our community and we listen relentlessly—their stories, their pain points, their hopes—and let that guide where we go next. We use that feedback to adapt fast, whether that means building digital products, partnering with new providers or expanding into corporate care. I’m constantly learning from experts in medicine, policy and technology to make sure Zora stays ahead.
This space changes fast and I see it as a privilege to be learning and building in real time. I’ve learned to stay nimble, to test and adapt quickly, and to never lose sight of the people we’re here to serve.
View this post on Instagram
What are the ways you hope to see your fertility care develop and change over the next five years?
I want fertility care to be proactive, not reactive. Too often, people only seek help when something is not right. Or we want to fix issues. We need to start earlier—with education, prevention and real planning.
I also want to see fertility support fully integrated into health benefits and insurance across Asia—as normal and expected as dental or maternity coverage. And most importantly, I want the conversation to evolve beyond just women. Fertility is a shared issue. We need to make it inclusive of all genders and family types—and do it in a way that respects cultural nuance while pushing for progress. If in five years, people can make decisions about their reproductive health with clarity, dignity and support, then I’ll feel like we’ve done our job.
