The late Mr Lee Kuan Yew would often aver: develop Singapore’s only natural resource—its people. Decades later, that ethos continues to influence the nation’s creative and cultural identity, extending far beyond policy and infrastructure. In the realm of beauty, this manifests as a bold, homegrown renaissance—where Singaporean founders, formulators and creatives are carving out space in an industry long dominated by imported ideals and aesthetics.
No longer confined to being consumers of global trends, a new generation of local tastemakers is redefining what beauty looks and feels like in this city. The result? A wave of brands rooted in scientific innovation, cultural nuance, and lived experience. From Re:erth’s trailblazing sunscreen formula to Shavonne Wong’s ultramodern collaboration with Shu Uemura, these aren’t merely products adapted to tropical weather. They reflect a collective shift towards self-trust and creating with intention rather than imitation.
Shaped by Singapore’s unique pace and pressures, the next chapter in beauty is elevated through meticulously crafted formulations and an ingenious approach to product creation. It’s not just about glow, it’s about grounding, resilience, and the confidence to claim space in a saturated market without shouting. Local beauty products are no longer catching up—they’re setting the agenda.
These aren’t just products but proof that brilliance emerges when creativity is nurtured. Bottled, tubed, and housed in jars, that brilliance is now distinctly ours.
Below, Vogue Singapore’s curated selection of local beauty products—planted in intention, rooted in craft, ready to sow change in every step of your routine.
1 / 5
Tranquillity within
Indulge in abundant nourishment. The Salve Co.’s Inner Calm Body Oil is an invitation to slow down, breathe deeply and relax. It envelops the skin in a lush blend of sweet almond oil infused with vitamin E, locking in post-shower moisture with a silken, non-greasy finish. Enhanced by therapeutic-grade essential oils—earthy patchouli, citrusy bergamot and soothing lavender—it offers a grounding scent that settles gently into the skin and senses alike. The result? Soft, nourished skin and a quiet sense of calm that lingers long after application.
The Salve Co.’s Inner Calm Body Oil, $59.90, available online.
2 / 5
Genie in a bottle
Sigi Skin has made a name for itself in the skincare space with its purity-focused, highly targeted formulas. The newly upgraded Daylight Oasis Vitamin C Serum doesn’t disappoint on this front. With a jelly-like, lightweight texture, its 15 per cent concentration of L-ascorbic acid brightens the complexion, fades dark spots and hyperpigmentation, and improves elasticity as well as the appearance of fine lines. Paired with a powerhouse blend that includes exosomes, antioxidant-rich copper tripeptide and calming vitamin E, this is your premium-grade passport to vibrancy.
Sigi Skin Daylight Oasis Vitamin C Serum, $109, available online.
3 / 5
Radiance redefined
An ingenious sunscreen that elevates protection to an art form, the Re:erth Radiance Defence shields your skin from harmful UVA and UVB rays, blue light and skin-irritating pollutants. Transcending defence, it also actively enhances skin health. Infused antioxidants, peptides and hydrating botanicals support regeneration, soothe inflammation and strengthen the skin’s barrier. The smooth, weightless texture leaves behind no greasiness, white cast or pilling—only a brightened and deeply hydrated mien.
Re:erth Radiance Defence, $65, available online.
4 / 5
Lip blanket
Meet a multitasker that’s more than what meets the pout. Romi Beauty’s Lip Treat Oil provides cushioning hydration, sustained care and buildable colour in a single swipe. Its enriching formula combines nine different peptides and ceramides with a blend of 17 oils including jojoba, apricot kernel and castor. While coating your lips in a balmy sheen, their texture is smoothed over time. A cooling metal tip allows for precise application, while its sheer tint builds to a soft-focus finish. Picture plush lips that look as soft as they feel.
Romi Beauty’s Lip Treat Oil, $24, available online.
5 / 5
Artist’s vision
Local new media artist Shavonne Wong has brought her otherworldly 3D sensibilities to a dazzling, limited-edition cosmetic collection in collaboration with Shu Uemura. Not to be missed is the Eye Sculpt Eyeshadow Palette in Mauve Adrenaline. Formulated with equal parts glamour and wearability in mind, the palette blends iridescent shimmer with natural pigments for an all-over eye look that will take you from mornings to nights out with ease. Blend and define—it’s pure pleasure with these dopamine-injecting shades.
Shu Uemura Eye Sculpt Eyeshadow Palette in Mauve Adrenaline, $106, available at Sephora.
Pre-order your copy of the Vogue Singapore ‘Home’ issue online or pick it up on newsstands from 13 July 2025.
