Nobody in the land of Oz could have predicted an Elphaba-wrapped Lexus. But nothing seems impossible when wrapped up in the fantastical world of Emerald City. After all, this zeitgeist’s highest-grossing musical’s film adaptation deserves all the glory and tribute. Since its debut in 2003, Wicked has amassed over two decades worth of fans who can recite every word of the megamusical like it’s clockwork. If you didn’t already know, the movie stars Ariana Grande as the part of Glinda the Good, while Cynthia Erivo goes fully green as Elphaba, the Wicked Witch of the West. And let’s just say as we edge closer to the film’s premiere, the two starlets have not been the only ones bringing their character’s signature colours to ‘gravity-defying’ heights.
Over the past months, companies have released a dizzying amount of Wicked-branded merchandise, from Marc Jacob handbags, Pernod Ricard cocktail kits to Samsung speakers and Crocs clogs—just to name a few. Even Apple hopped on the bandwagon, releasing two startling new colours, green and pink, for their proprietary iMac.
This is no one-off occurence. Who could forget 2023’s Barbie? Mattel and Warner Bros’ big-budget marketing push surrounding the film left the world all pinked out. Fans slumbered in Barbie’s Dreamhouse via Airbnb, Versace and Chanel’s runway shows flaunted Barbie-core, Xbox released a pink console, and Pantone’s 2023 Colour of the Year was Viva Magenta. Type “Barbie,” “Margot Robbie,” or “Ryan Gosling” into the Google search bar, and you’d be greeted with a burst of pink fireworks and a results page splattered with the flashy hue. Buying Barbie merchandise went hand in hand with catching the movie. It made you a part of the phenomenon.
However, given the staggering amount of Wicked inventory, is there such a thing as overkill? That’s still up for debate. But for those who have obsessed over the trailers, for the theatre kids and for those who have belted ‘Defying Gravity’ in front of the mirror, it could be very well befitting.
Below, see Vogue Singapore’s roundup of the best Wicked merch to snag now.
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Marc Jacobs The Emerald City Leather Small Tote Bag, $975
Available at Marc Jacobs.
3 / 15
Stanley 40 oz Stainless Steel H2.0 FlowState Quencher Tumbler - Wicked, $73
Available at Target online.
4 / 15
Samsung Music Frame Wicked Edition HW-LS60UD Wireless Smart Speaker, $885
Available at Samsung.
5 / 15
Cambridge Satchel The Mini in Wicked Green with Metallic Calf Grain, $375
Available at Cambridge Satchel.
7 / 15
Pernod Ricard's Wicked Cocktails Straight from Oz cocktail kit, $214
Available at Cocktail Courier.
8 / 15
Casetify x Wicked Elphaba and Glinda Symmetry Portrait Case, $99
Available at Casetify.
9 / 15
r.e.m. beauty x Wicked Galinda Makeup Set, $81.55
Available at r.e.m. beauty.
10 / 15
Squishmallows Original “The Wizard of Oz” 10-Inch The Wicked Witch of the West Plush, $21.39
Available on Amazon.
