Oh Jia Hao’s videos include, in his own words, a “touch of ASMR.” Certainly, watch any video made by his company, Lioncolony—instantly recognisable for its aesthetic and languid loops—and viewers might experience a pleasant, hair-raising sensation. Lioncolony’s art is relaxing, charming, and enthralling. His renders often depict a soothing, endless production line; plinths spin, dials whir, and the belt merrily rolls along.
Sometimes, the graphics show typical ASMR content: kinetic sand carving, pottery moulding, foam scraping, and the quiet destruction of makeup have all been recent features. Other videos have motion graphics which depict the making of treats like iced gems or gummy bears. Called ‘G.bears’ by Oh, these gummies populate his art and can often be spotted sporting sunglasses.
There’s an aura of luxury surrounding Lioncolony’s art. That’s probably why Oh’s bright and delightfully gaudy colour palette has been seen paired with big brands like Gucci, Bulgari, and Axel Arigato. His squishy and satisfying videos have been realised in real life at Marina Bay Sands as a part of an immersive art showcase in 2019. They are just as vivid rendered on your Instagram feed, however, as Oh always strives with his art to make life more bearable (no pun intended).
What was your thought process when you started work on the art?
I wanted my render to have a feeling of emerging, like a butterfly from a chrysalis, metaphorically reflecting the art industry—how we evolve and come back better. We are an industry of self-cultivation, after all.
What signature elements have you incorporated into the artwork for Vogue Singapore?
I’ve incorporated my signature G.bears, conveyor belts that represent production, and tiling patterns in this artwork.
How would you describe your artwork for Vogue Singapore in three words?
The Perfect Moment.
What is one skill or habit that you have picked up during the pandemic?
I’ve definitely learned to look at things in a different, more optimistic perspective during this pandemic.
What is one thing that you are thankful for, even in the midst of this global pandemic?
I’m thankful that I’m still able to design, create, and spread my work in the midst of the pandemic.
As the world opens up, what is one thing that you are most looking forward to?
I look forward to travelling the most; at this moment our wings are literally clipped!
Do you think art and creativity is essential today?
Despite negative non-essential news that came up recently, I feel that art and creativity is definitely essential. The world is less colourful without a bit of creativity, especially during this global pandemic. It does help make life more approachable.