Vogue Singapore is officially live. With the debut of our first print issue and corresponding digital platforms, Vogue Singapore is the 27th edition of the global fashion authority. As the newest member of the Vogue family, our heart is to create impactful visuals and intelligent stories that inspire readers to drive change for good—to be the premier fashion resource within the region to elevate the voices of vibrant, extraordinary local creatives.
A modern Singaporean’s life is built both on- and offline, and Vogue Singapore reflects that symbiotic relationship by engaging new technology to heighten the storytelling experience. As such, readers can expect links from print to digital, and back again, with scannable QR codes and AR-led styling videos. The choice to make innovation and technology key cornerstones of Vogue Singapore is exemplified in Vogue Studio—a 360° digital activation to celebrate the launch of Vogue Singapore in lieu of an in-person party during these fraught times.
Featuring supermodel Ju Xiaowen—one of our three cover stars for launch—in 21 different looks in various hues of coral and burgundy, and shot by photographer Terry Gates in an all-white studio, the interactive experience is a subtle nod to Singapore’s national colours of red and white.
From an exclusive live performance by DJ Ana Kim spinning live from Seoul to a Vogue Conversation webinar moderated by editor-in-chief Norman Tan, with an introduction by Anna Wintour, discussing the role of technology in fashioning the future, users can explore the different facets of Vogue Singapore through various clickable points scattered around the Vogue Studio.
Vogue Conversations
Moderated by Vogue Singapore’s editor-in-chief Norman Tan, with an introduction by Anna Wintour, this four-panel webinar brings together lauded fashion and technology figures Kerry Murphy, founder of 3D-animation company The Fabricant; Angel Chen, designer at Angel Chen; Maria McClay, head of luxury fashion at Google; and Maghan McDowell, innovation editor at Vogue Business, to discuss how technology is shaping the future of fashion.
Register here to reserve your front-row seat to the first Vogue Conversation in Singapore, which will be broadcast live on 23 September at 8pm SGT.
Guest List
DJ Ana Kim spins an exclusive set for Vogue Singapore live from Seoul. Kim is a model who has worked with luxury brands the likes of Gucci, Burberry, and Fendi, but it’s in music that she’s found her true passion. In addition to spinning her signature techno and house sets at a Dior showcase, the Chanel x Pharrell collaboration launch in 2019, and over Instagram during the COVID-19 pandemic, she’s also a talented pianist who studied at Rheinische Musikschule for a decade. Hailing from Germany, California, and Korea, Kim’s international flair is a true reflection of the Vogue Singapore spirit.
Watch DJ Ana Kim’s set for Vogue Singapore presented by Hendrick’s Gin.
Garden City
Welcome to the crossroads of fashion and technology. In collaboration with CGI company Actual Objects, Vogue’s fashion director Desmond Lim reimagines Gardens By The Bay as a futuristic and fantastical dreamscape. The multimedia experience houses three navigable worlds: ‘Dawn to Dusk’, ‘Starlight’, and ‘New Day’. Prepare to visit Singapore’s iconic garden like you’ve never seen it before.
Escape into the futuristic world of Singapore’s fantastical gardens.
Virtual Vanity
At Vogue, we love a good beauty moment, whether it be in the form of an award-winning serum or the newest range of ultramodern lipsticks. Enter our virtual vanity to discover skincare rituals from Skin Inc for that perfect glow; uncover wellness tricks from Two Lip to balance your mental and emotional harmony; enthral your senses with a bouquet of masculine and feminine fragrances from Bulgari Parfums; and try-on statement lipsticks from Givenchy with our 3D face filters.
Discover beauty innovations and formulas that nourish and pamper the senses.
Vogue Foundation
The Vogue Foundation was created with the mandate to elevate Singapore’s creatives to the global stage. Every contribution to the Foundation will go towards the Vogue Prize—a monetary award, coupled with mentorship from industry experts, to celebrate home-grown talents making strides in design, technological innovation, and content creation.
Help raise funds for the Vogue Foundation by purchasing a ticket to the Vogue Studio Prize Draw and stand a chance to win one of three unique experiences: a digital couture garment by The Fabricant, a personal Christie’s education seminar, or the Orchid dress designed by Robert Wun exclusively for Vogue Singapore.
Purchase a ticket in the prize draw to support local creatives through the Vogue Foundation.
Club Vogue
Club Vogue is for readers that want to drive change for good. In addition to receiving an annual subscription to Vogue Singapore, priority invitation to events, and a suite of other benefits, a quarter of your annual membership fee of $150 goes towards the Vogue Foundation, which directly supports and develops Singapore talent.
As a welcome bonus, the first 300 sign-ups to Club Vogue will receive an exclusive Vogue tote bag filled with gifts valued at over $500. Welcome gifts include a Vogue Singapore x Casetify phone case; products from Como Shambhala Urban Escape; selected teas from TWG Tea; a deluxe Marc Jacobs Beauty Highliner in Crayon Blacquer 42; a fragrance from Bvlgari Parfums; a pack of AIRism facemasks from Uniqlo; a limited-edition Vogue Singapore facemark carrier, and much more.
A club unlike any other, join Club Vogue now to secure your tote and welcome gifts whilst stocks last.
Photo Booth
The Vanda Miss Joaquim orchid was named the national flower of Singapore in 1981. It was chosen for its vibrant colour as well as its hardiness and resilience—key attributes of the Singapore spirit and also, of a bold Vogue Singapore in this new era. As a nod to this, we named an orchid after the magazine, the Vanda Vogue Singapore, but commissioned a 3D render of the flower to demonstrate that while we are proudly rooted in our heritage, we have our eyes firmly fixed on fashioning a new future.
This 3D orchid has also been translated into an Instagram face filter, complete with water droplets as an homage to Singapore as an island-city-nation.
Try the Vanda Vogue Singapore orchid face filter on your mobile and remember to tag @VogueSingapore #VogueSingaporeInBloom.
Did you spot the Easter eggs?
We couldn’t let you leave the party without a couple of extra surprises. If you look up and down in the Vogue Studio, you’ll see a message on the ceiling and an artful ‘V’ font on the floor.
‘Keep Looking Up’ on the ceiling is an aphorism straight from Jonathan Anderson, founder of label J.W. Anderson and creative director of Loewe. The message of hope joins one of many penned by fashion designers, beauty icons, and titans of industry to commemorate the launch of Vogue Singapore. Users that click on the aphorism in Vogue Studio are directed to the entire collection of hopeful messages.
The ‘V’ letter on the floor is from a typeface designed exclusively for Vogue Singapore. This Vogue Singapore font was modelled after the organic curves of the Vanda Vogue Singapore orchid as well as the Sanskrit text on the 13th-century Singapore Stone—one of Singapore’s 11 National Treasures—that was found at the mouth of the Singapore river. Created by Studio Nari, our 21st-century hybrid typeface has as many gentle twists as the tributary itself, and is at once a tribute to the archaic and the modern; a celebration that strange is beautiful. Clicking on the ‘V’ font in Vogue Studio leads users to the story behind the conception and design of the Vogue Singapore typeface.
Editor-in-Chief: Norman Tan
Photographer: Terry Gates
1st Photo Assistant: Kailas
2nd Photo Assistant: Jordan Walczak
Digi Tech: Tim Zwicky
Social Video: Zexi Qi
Social Video AC: Anton Melekh
Producer: Bo Zhang
Production Coordinator: Caprice Velazquez
Production Assistant: Omari Fylstra
360° Interaction Programming: Thomas Bredenfeld
Fashion and Creative Director: Daniela Paudice
Styling Assistant: Anita Lau
Makeup Artist: Benjamin Puckley
Hair Stylist: Adlena
Makeup Artist and Hair Stylist’s Agent: Lucy Bon
Manicurist: Mar Y Sol
Talent: Ju Xiaowen
Talent’s Agent: Mina White
Digital Creative Producer: Vanessa Caitlin
Videographer: David Bay
Video editor: Hazirah Rahim
Web developer: Mahesha Hoesain
Web designer: Melia Andriani
Special thanks to Apple Marina Bay Sands
Visit Vogue Studio now.
