A playful fruit. A seductive hue. Quite possible a match in heaven with an expanded lineup of Tom Ford Beauty Cherry Collection. Since the brand’s Lost Cherry fragrance won the hearts of many for its warm amber topline notes, it was only a matter of time for Tom Ford Beauty to deliver more on that sweet front.

As part of a Private Blend Cherry Collection, an expansion of two playful eau de parfums as well as limited-edition make-up products, have been created with two distinctive moods in mind. The first scent, Electric Cherry, is an invigorating pick—a sweet-smelling cocktail of morello cherry notes, flints of ginger then meshed with an opulent jasmine as well as a final hint of spicy peppercorn. The bright fruity scent is paired up with an Ultra Shine Lip Colour with a matching cherry-red hue for your pout. Part lipstick, part balm, the colour pigment glides on easily with a single swipe, while leaving your lips amply moisturised. In line with the hues, an Eye Colour Quad with shimmering gold and rosy swatches completes the vivacious look.



As its name suggests, the other fragrance Cherry Smoke takes on the darker undertones of the fruit, and quite possibly a deeper iteration for those who prefer a delicious alter ego. Akin to the former’s older sister, it’s a sensual, smokey number to wear preferably into the late nights—with notes of dark cherry, spicy saffron, white osmanthus flowers taking the lead, as a touch of smoked wood perfectly closes the scent. Apart from another complementary Eye Colour Quad—this time, in smouldering darker shades of plum and burgundy, the brand’s refillable Cushion Compact also fronts the signature red.



Last week, to celebrate the launch of the Private Blend Cherry Collection, a bevy of stars—with the likes of Asia-Pacific Attaché Gong Yoo, South Korean actors Goh Min Si, Hwang In Yeop, Hong Kong superstar Aaron Kwok and more—gathered at S-factory in Seoul—where a seductive playground of installations teased the collection.






Whichever persona you lean into, it’s the ultimate collection to not just channel your inner femme fatale—but to let your inhibitions come to play, while reigniting a forgotten love for the cherry fruit.
Tom Ford Cherry Collection is now available online and in stores at Sephora and Tangs.