A celebration of strong women around the world, Serena Williams Jewelry is all about self-expression and self-love. Launched in November 2019 with 70 core designs, the pieces feature little messages of encouragement such as Queen and Winner, Love and Sexy, even Crazy, all boldly emblazoned. The feel-good factor continues when you realise the brand uses ethically-sourced and conflict-free diamonds and precious metals.
Williams herself is never seen without the jewellery, especially pieces from the Unstoppable collection launched this July. She is obviously her own best ambassador and indeed walks the talk as all net proceeds from this new line will go to the Opportunity Fund’s Small Business Relief Fund in support of black small-business owners.
“This collection is a beautiful celebration of the strong women in my life and around the world,” she says. “I’m so grateful for the opportunity to bring a little sparkle and joy to special moments. I hope my jewellery designs inspire people to love themselves, believe in themselves, and of course, treat themselves.”
Working in collaboration with global diamond manufacturer KP Sanghvi, Serena Williams Jewelry offers an eclectic mix of 14K yellow, rose and white gold, in styles that complement Williams’ eponymous apparel line. Lots of stacking rings, chunky chains, quirky charms, and of course the collection wouldn’t be complete without the classic tennis bracelet.
Not only does Williams wear her jewellery on court and off, she pairs them with Audemars Piguet watches too—something we noticed while trawling her IG feed.
“Women see Serena as more than just a tennis player—they see her as a female icon who represents empowerment and believing in oneself,” said Laura Rubin, KP Sanghvi vice president. “Women of all ages love and admire her and we are excited to share this inspiring collection with them.”
Shop now at serenawilliamsjewelry.com.
1 / 8
Heart signet pinky ring, US$550
2 / 8
Pavé signet ring, US$1,250
3 / 8
Diamond Figaro Link bracelet, US$1,995
4 / 8
ICON tennis bracelet, US$5,000
5 / 8
Cascading earrings, US$1,500
6 / 8
Dainty dagger necklace, US$695
7 / 8
Large Signature Heart necklace, US$1,100
8 / 8
Silver ‘Crazy’ ID necklace, US$175
