Blokecore is back, and the World Cup has everything to do with it. The aesthetic—football jerseys worn as everyday streetwear, styled with jeans, mini skirts and everything in between—has been steadily re-emerging since the tournament began, and nobody made that clearer than Blackpink’s Lisa, whose yellow cropped jersey in the ‘Goals’ music video found the internet talking before the first match even kicked off.
View this post on Instagram
The resurgence of the blokette dress codes has been building well beyond the tournament itself. Olivia Rodrigo turned up to El Clásico between FC Barcelona and Real Madrid in a maroon striped Barcelona jersey—her own logo replacing Spotify’s across the front—and posted it on social media, giving the football shirt one of its biggest fashion endorsements of the season. On the runway, Simone Rocha sent ruffled sportswear down the catwalk at her debut standalone menswear show in Florence, worn alongside bloomers and frills—the tracksuit completely removed from its sporting context and placed firmly within the language of fashion.
One of the most compelling ways into the trend right now is the reworked jersey: a football-inspired silhouette pushed somewhere more directional and considered than the original. A new wave of independent labels are transforming vintage kits into ruched tops, sculptural dresses, accessories and homeware, giving discarded sportswear a second life while challenging traditional ideas about fandom, femininity and sustainability. Fashion houses like Conner Ives use elasticated jersey fabric to create body-conscious fitted silhouettes, while others have added lingerie and corsetry—sequin and beaded embellishments, lace sleeves, bows, toggles and ruffles reimagining the humble football shirt entirely. The category has grown significantly around the World Cup cycle, with labels approaching the football shirt less as a uniform and more as a canvas.
The football jersey has officially left the stadium. Whether you’re watching the World Cup from the stands or your living room sofa, there has never been a better time to wear one. Below, discover the labels reimagining jerseys—proving that football’s most emblematic uniform belongs just as much in your everyday wardrobe as it does on match day.
1 / 7
Dilemma
Dilemma lends a distinctly feminine touch to football jerseys, reworking vintage kits into corseted, lace-trimmed and baby tee-inspired designs that tap into the sportswear-meets-coquette aesthetic.
Shop Dilemma.
2 / 7
Hood Baby LA
The Los Angeles label has become a go-to for reworked football jerseys, transforming vintage kits into one-of-a-kind pieces that blur the line between sportswear and ready-to-wear.
Shop Hood Baby LA.
3 / 7
Conner Ives
Conner Ives helped propel the reworked jersey movement into luxury fashion, with reconstructed football shirts and sportswear-inspired pieces worn by celebrities including Rihanna and Dua Lipa.
Shop Conner Ives.
4 / 7
Renata Brenha
Known for her artisanal approach to upcycling, Renata Brenha reconstructs vintage football jerseys alongside reclaimed textiles, elevating sportswear through hand-smocking, patchworking and meticulous craftsmanship.
Shop Renata Brenha.
5 / 7
Cossa
Cossa strips football jerseys back to their essentials before rebuilding them into clean, fashion-forward separates, proving that vintage sportswear can feel both elevated and effortlessly wearable.
Shop Cossa.
6 / 7
Nicole Chui
Designer Nicole Chui transforms football shirts into wearable works of art through intricate hand embroidery and embellishment, celebrating football culture while giving each jersey a unique, handcrafted finish.
Shop Nicole Chui.
7 / 7
Vintage Threads
Vintage Threads breathes new life into authentic football jerseys through thoughtful reconstruction, from cropped silhouettes to patchwork designs, making archival kits feel fresh for a new generation.
Shop Vintage Threads.
