One year ago, the pinnacle of luxury tequila arrived on our shores for the first time. The iconic Don Julio 1942 was launched in Southeast Asia with a bang in an explosive party at Marquee Singapore, the biggest luxury nightclub in the country.
With its introduction, the opulent nectar became an instant favourite amongst the influential. Aged for a minimum of two and a half years, Don Julio 1942 offers rich notes of caramel and chocolate on the nose before blooming into the heady flavours of warm oak, vanilla and roasted agave on the tongue.
Within a matter of months—and through a number of regional launches across Southeast Asia—the revered spirit had effortlessly taken over our nightlife scene. From hosting the most exclusive after-party at the Singapore Grand Prix night race in 2023, with American rapper Lil Jon in attendance, to being at the centre of the viral first-ever cocktail moment at the Oscars earlier this year, its role in elevating exceptional celebrations to the next level is unparalleled.
Most recently, Don Julio 1942 Tequila was front and centre at Vogue Singapore’s very own opulent bash celebrating the new edition of Vogue Man. Hosted at HighHouse, guests indulged in an array of tantalising Don Julio cocktails—from the refreshing citrus notes of a Don Julio Paloma to heady, salt-rimmed Don Julio Margaritas sweetened by agave nectar.
Now, the luxury tequila brand is celebrating a year in Singapore with a true full circle moment: a momentous party at Marquee headlined by Peggy Gou. As one of the most prominent celebrity DJs in the world, Gou had also been the star of Don Julio 1942’s launch party—reflecting her longstanding relationship with the brand.
For this milestone, Don Julio took over Marquee, leveraging the venue’s state-of-the-art technology to create a truly immersive celebratory atmosphere. With regional celebrities like Thai actor Krissanapoom Pibulsonggram (better known as Jayler), renowned Vietnamese fashion designer Do Long and local personalities like Jade Rasif and Sonia Chew in attendance, carefully curated interactive experiences brought the Don Julio brand to life.
The Por Amor photobooth—an expression of the brand’s powerful new campaign centred on culture and community—featured striking Don Julio bottle displays, providing a perfect backdrop to capture memories of the night. Meanwhile, tasting stations showcased the range of Don Julio tequilas.
Aside from the classic Don Julio 1942, guests were introduced to the Ultima Reserva, aged for a minimum of 36 months and a testament to true craftsmanship, and the Rosado, a unique tequila finished in ruby port wine casks and boasting a delicate pink hue and delicious notes of dried red fruit and caramel.
Gou kept the tunes and revelry flowing all night, rendering the party one to remember.“The uniqueness of Don Julio’s collaboration with Peggy Gou lies in its authenticity,” says Lyndon Govender, marketing director at Diageo Southeast Asia. “It’s a meeting of two visionaries who share a commitment to excellence and a desire to push the boundaries of their craft. With cultural collaborators like Peggy Gou and Marquee, Don Julio Tequila is excited about the future of Don Julio in Singapore and beyond.”
Be one of the first to try Don Julio 1942 at Singapore’s top nightlife destinations. Please drink responsibly. For the facts visit drinkiq.com.
