If you’re a fan of popular Swedish retailers COS and H&M, chances are you’ve also some across their sister brand, & Other Stories. Established in Stockholm in 2013, the label further cements its international cult status by launching its first-ever store in Southeast Asia, at ION Orchard, nonetheless. Prior to launching on our shores, it also debuted in China and South Korea, and has since amassed 76 stores in 24 locations.
“We are so delighted to finally be able to bring our stories to Singapore, as well as Malaysia and the Philippines via Zalora. It’s been heartening to receive such positive reception to the brand from the local audience, and we cannot wait to bring even more stories and inspiration to Southeast Asia with the opening of our second Singapore store in 2023,” shares managing director Lina Söderqvist through press notes.
With cool-meets-practical offerings not dissimilar to the likes of Monki and Weekday, & Other Stories boasts three ateliers for shoppers to choose from. While its Los Angeles atelier serves up bright, playful separates suitable for a night out on the town, its Paris and Stockholm edits offer up frilly, feminine fits and minimalist, structured options, instead.
Shoppers can browse a full lineup of ready-to-wear, accessories as well as beauty products—ranging from colourful swimsuits and flowing maxi dresses to statement earrings and body scrubs. And while the spacious store will boast & Other Stories’ frequent drops each month, shoppers who still prefer the online shopping experience will still be able to purchase their lineups virtually.
Shop & Other Stories at ION Orchard Level 3, Singapore 238801