K-pop fashion has certainly paved its own way in the global style scene, unabashedly pushing boundaries with bold visual concepts and electrifying looks to match. At the forefront of this eclectic style medley? Twice—a group that consistently outshines itself not just musically, but also sartorially.
Leading the charge is K-pop darling Momo Hirai, better known as Momo. Offstage, the 27-year-old idol embodies a laid back, girl-next-door vibe, her personal style reflecting a casual coolness. But once the music starts, a transformation occurs. The stage becomes her playground, with her outfits becoming an extension of her dynamic persona.
Momo’s style—similar to Twice’s music—has drastically evolved since their debut, with each era marking a precious chapter in their ever-expanding story. Take a quick trip down memory lane to remember the vibrant matching sets that defined the ‘TT’ era, or the flowy boho dresses that twirled with her in ‘MORE & MORE’. Each of these looks was quintessential Momo–playful and powerful, perfectly complementary of her infectious energy and captivating dance moves.
During TWICE’s record-breaking ‘Ready To Be’ world tour, Momo took versatility to another level. Her playful onstage persona was further emphasised by the use of jerseys and wrestling robes as cover-ups. But the real surprise came when these oversized pieces were taken off, revealing a chic set perfectly suited for her gripping solo pole dance performance. Her innovative approach to stagewear exemplifies the star’s ability to seamlessly transition between styles, keeping audiences enraptured not just by her charisma and charm, but also the storytelling her wardrobe does.
Outside of her music involvements, Momo’s sartorial choices remain a fascinating narrative, a dynamic expression of her it-girl persona. Her recent appearance at Milan Fashion Week saw the star clad in a head-turning Miu Miu ensemble, a backless denim top and matching jeans from their 2024 upcycled collection. She seamlessly embodied the brand’s youthful rebellion with a touch of undeniable cool, a versatility that is punched home further through her ongoing partnership with footwear and apparels brand Onitsuka Tiger. Encapsulated through the recent Vogue Singapore digital cover, the athleisure nature of the brand allows for her to embrace her love for comfort and movement, while continuously shaping the style zeitgeist and setting the bar for all within and outside the K-pop industry.
Below, peruse some of Momo’s best performance outfits to date.
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For 'Talk that Talk' Music Core performance
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For Asahi Music Station performance
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For 'Ready to Be' tour
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For 'Talk that Talk' Inkigayo performance
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For MiSaMo's 'Do Not Touch' performance
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For 'Ready to Be' tour
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For The Tonight Show Starring Jimmy Fallon
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For album promotions
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For album promotions
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For the The Tonight Show Starring Jimmy Fallon
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