Moët & Chandon is no stranger to Formula 1. The last time the French winery was the Official Champagne of the motorsport was in 2017. And for decades prior, dating as far back as the inaugural 1950 season, its presence in F1 has been as storied as the motorsport’s most renowned athletes. The best of the best, larger-than-life figures like Sir Jackie Stewart, Ayrton Senna and Michael Schumacher, have all toasted their legendary victories on the podium with sparkling bottles of Moët & Chandon in hand.
Earlier this year, Formula 1 and LVMH, which manages Moët & Chandon, set off on a groundbreaking, 10-year global partnership. This landmark reunion is a twofold celebration, looking ahead to the motorsport’s bright future with heady anticipation while drawing on decades of tradition and a legacy of luxury. Key to this historic partnership is Moët & Chandon’s triumphant return as the Official Champagne of Formula 1. The occasion will be marked by a bold presence at the upcoming Formula 1 Singapore Airlines Singapore Grand Prix 2025, an electrifying blend of classic heritage and modern glamour, off and on the track.
From 3-5 October (between 3-11pm) at the Bayfront Event Space, experience the shining centrepiece of the maison’s campaign: the ‘Elevation Lounge’ by Moët & Chandon. This unique pop-up effortlessly evokes old-world charm, a la iconic French kiosk, and the maison has good news: everyone’s invited.
Channel your inner celebrant and step into an enchanting space graced by elegance and steeped in savoir-faire. Embrace a vibrant fusion of Japanese, Brazilian and Peruvian cuisine, courtesy of partner Sushisamba—paired, naturally, with crisp, freshly chilled bottles of Moët & Chandon. Explore the maison’s legendary shared history of collective triumph and uncompromising excellence with F1 through curated heritage walls and exclusive signed bottles. And expect the unexpected—in keeping with the brand’s signature spirit of innovation and joie de vivre, all these features are merely setting the stage for the real show.
Those who dare to dream may embark on a thrilling, limited-run hot-air balloon ride, which will take to the skies during race night itself for the first time since its inception. Shaped like a champagne cork, the balloon’s simple yet sophisticated design is a self-assured nod to the winery’s over 280 years of peerless craftsmanship. Part novel sight-seeing affair, part intimate ritual, the breathtaking aerial experience offers a lucky few guests a one-of-a-kind opportunity to toast Moët & Chandon’s glorious return as the champagne of champions.
Even as the roar of the pinnacle of motorsport fades into the background, festivities will kick into overdrive at the official F1 after-party, presented by Moët & Chandon at Amber Lounge Singapore at The Fullerton Bay Hotel’s Clifford Pier. From 4-5 October (10pm until late), the event serves an extravagant double bill of world-class entertainment and luxurious hospitality. Mingle with A-list celebrities and drivers, and sip on delicate flutes of effervescent Moët & Chandon. This after-party is the very microcosm of the maison’s enduring spirit of celebration.
From now until 23 September, you can get a head start on race weekend by participating in exclusive giveaways. 18 winners will be selected to take home a slew of outstanding prizes, including bottles of Moët & Chandon’s finest, a weekend stay at Swissôtel The Stamford, a ticket to ride on the Elevation Lounge’s hot-air balloon and more.
