The metaverse is shaping up as the hottest place to be—not just within the tech community, but it has also found its way into our wider society. The entry of Meta (Facebook) and Microsoft into this digital space has pushed the conversation further into the mainstream. As all eyes remain focused on how this virtual space will evolve, The MetaArt Club (TMAC) gets set to enter the metaverse with an inaugural drop—one of the biggest the world of fine art has seen.
The Hong Kong-based fine art platform is the first dedicated fine art platform linking emerging and established digital artists with the global community of blue-chip art collectors. TMAC envisions itself as a bridge between curators and art collectables on the blockchain.
To commemorate the platform’s launch, TMAC will be launching its inaugural curated NFT (non-fungible token) drop in collaboration with 35 digital artists from around the globe. The collection of 9,888 NFTs is guided by the theme of ‘A New Beginning’ and captures an array of creative styles—from Afro-futurism to surrealism, abstract art, cubism and more.
Co-founder Levina Li—who has garnered over 14 years of art expertise from working at Christie’s, White Club, Royal Academy of Art and Art Partners—sees the launch as “just the beginning”. She views the future of the art market as one that is heavily intertwined with the metaverse. “The tokenisation of art is seeing the emergence of a nascent collector base and this is just the beginning,” she adds.
Highlights among TMAC’s artist roster include John Park, the renowned concept artist and creator of the Angry Ape Army collectables as well as his iconic work on the movies War of the Planet of the Apes, Star Wars, Maze Runner and the Avatar sequels. Multi-disciplinary artist and designer Alan Chan, creator of the Chinese logo for Coca-Cola, will also be minting his first-ever NFTs as part of TMAC’s launch drop.
Art industry veteran and now co-founder of TMAC, Sarah Pringle, remarks: “Some of our artists are already in the ‘art world’ so to speak, but their work is all about the metaverse so they are a perfect bridge between the two worlds. This community of artists in the NFT world is so creatively wired, it is a new era for artists and collectors of all types to shape as they see fit. At The MetaArt Club, we are proud to be part of that important bridge between these two realms in art.”
“The tokenisation of art is seeing the emergence of a nascent collector base and this is just the beginning”
For Frank Smits, co-founder of TMAC, the platform’s role is one that “defines history” in the NFT space. He adds: “The MetaArt Club’s unique curatorial role is one that bridges the gap between collectable NFTs and fine art. Some of the world’s most prominent collectors are here in Asia and our aim is to create a frictionless path to facilitate the transition from the traditional world of contemporary art collecting to the crypto world on the blockchain.”