In celebration of Chinese Valentine’s Day which falls on 4 August, Loro Piana has recently launched its Lovebeat Pop Up featuring an exclusive lineup of relaxed yet refined clothing and accessories at Ion Orchard.
Across the capsule collection, one will notice soft, romantic hues unique to the brand, from Candoglia Marble and Lili Marlene to Navy and Spiced Orange. The Lovebeat motif—a special knotted heart with the Loro Piana crest in its centre—is stitched onto each garment; an intentional move by the brand to symbolise bonds between lovers during Chinese Valentine’s Day.
The Lovebeat Pop Up collection is exclusively available at the pop-up and features a series of ready-to-wear separates and accessories that are crafted in refined cashmere and other top-quality raw materials. While Loro Piana is known for its classic Italian flair, the Lovebeat Pop Up offers a new, fresh side to the brand by way of sportswear and relaxed silhouettes.
Expect to see an assortment of pieces that can transition from work to play. Think: oversized hooded bombers, easy-to-wear sets, modern polos as well as T-shirts swathed in the capsule’s distinctive peach-pink colour palette. Also reflective of the brand’s craftsmanship, sophisticated fabrics such as cashmere are combined with silk and cotton to create pieces that are both stylish and comfortable to wear in tropical climes.
Loro Piana’s sharp attention to detail is proven in their eye-catching accessories, too. The Sesia Happy Day bag is now offered in a micro version to hold just the right amount of essentials. For the wearer intending to venture beyond cashmere staples from the brand, new additions such as the bucket hat, baseball cap and twilly scarves are versatile picks for everyday wear. Its newest entry? The redesigned Week-End Evo sneakers that now sport dynamic, clean lines and an ultralight sole to lock in both style and function.
From bomber jackets to loungewear, see the other pieces of the capsule collection from the Loro Piana Lovebeat Pop Up, below.
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Loro Piana bomber, $4,550
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Loro Piana cardigan, $3,280
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Loro Piana pantalone, $4,450
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Loro Piana hoodie, $4,360
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Loro Piana hoodie, $1,790
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Loro Piana pant, $1,790
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Loro Piana T-shirt, $910
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Loro Piana T-shirt, price upon request
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Loro Piana T-shirt, price upon request
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Loro Piana T-shirt, $1,790
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Loro Piana bomber, $4,360
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Loro Piana girocollo, $1,680
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Loro Piana cyrus, price upon request
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Loro Piana cyrus, $5,080
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Loro Piana bucket hat, $740
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Loro Piana bucket hat, $740
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Loro Piana cashfur bag, $3,460
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Loro Piana Nano crossbody, $1,810
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Loro Piana Happy Day bag, $4,360
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Loro Piana Happy Day bag, $4,360
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Loro Piana Evo sneakers, $1,370
Shop the Chinese Valentines Day collection exclusively at the Loro Piana Lovebeat Pop Up Store from 26 July to 10 August 2022, from 10am to 10pm, at ION Orchard, L1 Atrium.
