Since its inception in 1948, the family-owned house of Longchamp has irrefutably made a significant mark in the world of luxury handbags. With the maison’s penchant for storytelling and impeccable craftsmanship, its latest fall/winter 2024 collection was nothing short of an extension of the maison’s long-standing ethos. Intertwining artistry and functionality through its refreshed carryalls, the refined selection of handbags embody both style and practicality, a celebration of the cosmopolitan woman who is both dynamic yet chic.
Exuding an aura of effortless polish, Longchamp’s fall/winter 2024’s collection promises the ease of movement without compromising on style. The array knits together a lush mix of premium materials—think lambskin leather, recycled polyester, as well as knitwear. The colour palette on the other hand, is as vibrant as it is varied, featuring energetic hues like green and orange alongside more subdued shades such as clay, paper, nude, and celadon. This medley of materials and hues spotlights the maison’s dedication to infuse modern dynamism into its collections, while still maintaining its classic tapestry.
Highlighting the dynamic lineup are the Le Pliage Xtra and Le Roseau bags, both of which are featured in the campaign fronted by prolific South Korean singer and actress Kim Se-jeong. The K-drama heartthrob emulates the collection’s modern energy and charm effortlessly, perfectly comfortable and in her element.
The Le Pliage Xtra, a reimagining of the emblematic foldable nylon canvas bag introduced in 1993, is now presented in a luxurious calfskin version. Known for its lightness and durability, this collection enhances the classic design with contrasting leather edges to emphasise depth and dimension. This season, new additions include the XS Crossbody bag as well as the XS Pouch in striking green and nude, with designs like crossbody bags, shoulder bags, and even accessory cases adding on to the versatility of the range. A collection dedicated to the active, spirited woman who values both aesthetic and functionality.
On the other hand, the Le Roseau bag, a Longchamp staple for over three decades, is reimagined for autumn/winter 2024 with a sleek, architecturally-refined design. The updated Le Roseau flaunts the signature bamboo clasp in a new, opulent form that fuses workability with poise. Saturated in a rich colour palette that includes delicate neutrals alongside vivid shades, Le Roseau continues to be a symbol of Longchamp’s innovative craft.
Longchamp’s fall/winter 2024 collection expertly balances custom with convention. Seamlessly adapting to fresh aesthetics and melding utility with grace, the French luxury brand has once again proven its honoured and longstanding reputation in the realm of luxury.
To shop Longchamp’s fall/winter 2024 collection and for more information, visit Longchamp.
