Loewe has unveiled its latest Paula’s Ibiza collection, a vibrant ode to island vibes and a playful summer style. Drawing inspiration from the carefree nature of music and all things colourful, the collection bursts with bold graphics and energetic hues.
A star-studded campaign photographed by Gray Sorrenti captures the collection’s laidback spirit. Featuring a diverse cast, from Grammy-winning artist and American singer Yebba Smith to Loewe global brand ambassador and member of Korean boy group NCT Taeyong, it highlights the line’s relevance to a global audience.
The Paula’s Ibiza womenswear assortment dazzles with eye-catching prints and edgy designs. This rainbow-hued collection boasts an extensive variety of pieces, including dresses and tops with bold, asymmetrical cuts and distinctive prints. The range also features the work of artist Douglas Abraham, adorning T-shirts, shorts, sweatshirts and swimwear in playful teddy bear, planet and dice motifs.
The collection’s playful spirit extends beyond its clothing and into a vibrant array of accessories. Among these are woven leather charms inspired by fruits, vegetables and even parrots. These embellishments add a whimsical touch and personalised flair to your handbags. For eyewear, the collection introduces its newest addition, a sleek wraparound Sporty Mask carefully crafted from acetate, fusing practicality with modern style.
And it doesn’t stop there. Ranging from breezy espadrilles and light, airy sandals to foam slides and delicate open mules adorned with floral embroidered canvas, the collection’s footwear selection offers a spectrum of sophisticated styles. In contrast to the radiant assortment, the collection diverges into an urban chic feel, with leather biker boots in soft suede as well as slip-on sneakers, also available for men.
Leather also takes centre stage when it comes to Paula’s Ibiza 2024 bags. The collection introduces new woven raffia versions of Loewe’s Puzzle and Puzzle Fold tote, as well as its Font tote and Iraca basket, presenting a fresh take on its classic designs. Available in new colours, these refreshed renditions blend the luxurious texture of leather with the rough charm of raffia. Further enhancing its appeal, the reimagined version of Puzzle is decorated with graphic stripes, intricately woven in harmony with the cuts of the tote, adding a dynamic and vibrant touch to the bag.
A vibrant celebration of summer’s carefree essence and dynamic vitality, Paula’s Ibiza 2024 collection invites wearers to embrace the spontaneity of the season and dance to the beat of their own style. The campaign seamlessly weaves in elements of music, underscoring the collection’s inspiration and enhancing its joyful vibe. With its captivating prints, personalised accents and vibrant designs, this collection transforms everyday fashion into self-expression and adventure.
The June ‘Impact’ issue of Vogue Singapore is now available for sale online and will be available at newsstands now.
