A certain air of limitless grace and vivacious energy fills the air when Tiffany Young walks into the room. The twinkling K-pop star of Girls’ Generation may have just stepped off her SMTOWN Live 2022 stage in Suwon, South Korea just two days prior, but she is already tirelessly embodying the spirit of strength and independence for the luxury beauty brand she is here for: Lancôme. For it is on the shores of our sunny island that the beauty house has chosen to launch its first ever Beauty Tech Flagship in Southeast Asia, right in the heart of Orchard Road.
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Whilst the activation of this physical flagship space is meant to mark 13 years since the launch of their best-selling anti-aging serum, the Lancôme Advanced Génifique, it is also an undeniable celebration of the beauty brand’s technological prowess in the industry.
Lancôme Advanced Génifique Serum
‘Strong Is The New Young’ sits at the forefront of the brand’s flagship launch; an ode to a timeless definition of strength, universally imbued through the reliable, tried-and-tested science that sits behind the Advanced Génifique. Formulated from a complex combination of pre- and probiotic fractions, hyaluronic acid and Vitamin C, the serum masterfully hones in on strengthening the skin’s barriers and microbiome. By improving recovery functions by up to 77 per cent, the highly-lauded serum develops the skin barrier, for a defensive approach to external aggressors such as pollutants and fluctuating weather conditions.
Through the flagship opening, one is invited to encounter the culmination of 15 years of solid research, it’s clear that the luxury beauty label has long established itself as an industry leader. Not just when it comes to harnessing the power of microbiome science, but in acknowledging its longstanding prowess in the beauty tech front—akin to Young’s phenomenal fifteen-year legacy in the K-pop realm. “When I think of Lancôme, I think of womanhood,” Young aptly muses, when asked about her predilection for the esteemed brand. And it is this exact strength of womanhood that Lancôme aspires towards: via a certain sense of respect for well-backed science and enabling a confidence that stems from firm, youthful skin. It’s a strength that the singer herself admits through her daily rituals of skincare, inspiring an innate radiance that ultimately comes from within.
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Lancôme Skin Screen technology
But the Advanced Génifique is not all that sits within the cyber-modern space of the flagship. Since 2009, Beauty Tech has taken on its own definition: as Lancôme ventured further in, aiming to deepen its scientific knowledge and adopt a technological approach towards their understanding of varying skin conditions. What first began as a simple diagnosis feature has since evolved into a revolutionary reveal of predictive technology; the Lancôme Skin Screen of 2022 takes on an all-new combination of tri-polar light technology, artificial intelligence (AI) and advanced algorithms that all work together to measure 13 different clinical parameters for your skin.
Whilst elements such as clogged pores, UV damage, surface spots and redness are often a focus during skin diagnosis sessions, the Skin Screen boasts of parameters such as hydration and firmness, demonstrating the scope of their AI algorithms. And there is quite possibly no better way to experience the Skin Screen consultation than at the flagship, for one can expect for the complimentary service to be hyper-personalised; where Lancôme’s very own Beauty Advisors will be on the ground to guide you in the adoption of a routine exclusively tailored to one’s skin’s needs.
Empowering women
And amidst the larger celebrations of the beauty house, one can also find themselves in the throngs of an experiential range of other activations—from an immersive educational gallery that offers further insight into the brand’s futuristic vision to the Write Your Strength Studio where one may partake in a written expression of strength and self-empowerment, before the moment is eternally captured and shared in a continuously looping GIF video.
Giving back to the community by means of women empowerment is an intrinsic part of the package for Lancôme as well. With every registered sample sign up during the duration of the flagship’s public opening, a $5 donation will be made to Daughters of Tomorrow (DOT)—a charity that supports underprivileged women in their back-to-work journeys.
Through this Flagship launch, the true zenith of Lancôme reveals itself; there is, after all, no better time than now to merge the disciplines of science and technology with a new definition of timeless beauty. For as we gaze upon Young’s radiant, luminous glow that follows her wherever she goes, we are reminded of the ultimate confession: that of finding the confidence and strength to feel beautiful from within, for one to feel a youthful mood like no other.
The Lancôme Beauty Tech Flagship will be open to the public from 25 August to 7 September 2022 at Mandarin Gallery, 333A Orchard Road, Singapore 238897.
