was first introduced in Krista Kim’s New York Times op-ed—announcing the contemporary artist‘s efforts to create “a better metaverse.” Her latest game-changing move sees her teaming up with Academy Award-nominated and interactive Emmy-winning producer Peter Martin to found  (pronounced “zero”), an innovation lab and creative studio that develops the future of realistic digital humans and immersive experiences—to create a more open, interoperable metaverse.
Kim explains: “Mental health problems are a top issue around the world. The metaverse has the power to deliver accessible wellness programs to millions through powerful immersive experiences at the intersection of art, science and technology. As an extension of my philosophy of Techism to address this problem, I co-founded  with Academy Award-nominated, Emmy award-winning immersive director Peter Martin to create a better metaverse for education, health and well-being to uplift human potential.”
Prior to this collaboration, the duo has been consistently leading the charge within the metaverse, individually. Kim incepted projects like the Mars house and Continuum, a world tour with the purpose of promoting wellness, healing and meditation, via large-scale screens in public places. Martin, on the other hand, has made history across mediums from putting a virtual human reincarnation of Martin Luther King Jr. on the cover of Time Magazine to immersive music projects for Justin Timberlake and Run the Jewels. With , the two make quite the perfect pair to herald in a new era of immersive virtual experiences.
According to Kim, , as a platform, seeks to answer the question: “What can I get here that I can’t access anywhere else?” It’s a metaverse that has intention and a long-range vision, providing reasons why people would want to engage in immersive virtual experiences. The  metaverse will feature the highest level of photo-realistic production, incorporate ultra-expressive avatars and allow for interoperable, open ecosystems of education, mental wellness, health, culture, and beyond. “The metaverse is the greatest art project of human civilisation at the intersection of technology, education, health and wellness, science, and culture.” The focus of  will be on creating a pioneering space of artistic collaboration, wellness, and personal growth for all.
Via virtual experiences, Kim and Martin envision the future of wellness taking place in the metaverse. From meditation to exercise, lectures to experiential forms of immersive experiential education initiatives, the future that Kim and Martin are working to build utilises virtual spaces as a means to add value to our lives, not detract from them. In a time where most critics of the metaverse preach about us as humans getting pulled away from our physical lives due to immersion in technology,  proposes a series of solutions in the form of virtual experiences set to launch as early as Q1 of 2023 alongside a range of strategic, IP, and production partners.
Over the coming months, Kim and Martin plan to share details regarding quite a number of collaborations that they are already working on with their bevy of world-class creative partners. From NFTs, to virtual events and experiences, to photo-realistic avatars, expect an exciting roll-out of products and experiences over the course of the following year.