Jermaine Ho is no stranger to the local fashion scene. Over the past two years, the 25-year old digital content creator has steadily garnered a sizable following across Instagram and TikTok, widely lauded for her eclectic outfits and unabashed It girl charm. Versatility is the name of the game for Ho, exhibited in her daily ensembles that are pervaded with Y2K and streetwear sensibilities. Also present is an effortless mix of high and low, with popular Japanese brands such as Comme des Garçons, Noir Kei Ninomiya and Junya Watanabe seamlessly combined with pieces from emerging regional labels such as The Idiot and Latui Atelier. “I gravitate towards minimalistic pieces with clean lines and interesting textures, blending classic elements with a modern twist,” shares Ho. “Fashion should be dynamic and multifaceted; I always aim to step out of my comfort zone and challenge myself through various channels.”
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This is certainly the case for her brainchild Plop Apparels, a fashion concept store that carries a wide array of emerging Southeast Asian designers. Shares Ho of the driving force behind her decision to launch a retail space: “My love for discovering new and unique pieces made me realise that I had a keen eye for detail, which spurred me to build an avenue where I could share my vision and taste with the masses. Plop is rooted in individuality, quality and authenticity, and we hope to empower and nurture creativity through what you wear.”
Previously nestled in the buzzy youth district of Haji Lane, Plop Apparels temporarily ceased operations in March as the team looked to relocate and expand. Set to be located along the culture-filled Arab Street, the new store promises to be an experiential retail space, boasting a cushy revamped interior, in-store coffee and bites from local cafe Cloud, and a curated assortment of furniture by former stylist Evon Chng. “I wanted to do more than just sell clothes by building a space where fashion, design and food intersect,” muses Ho. “It is inspiring to witness the co-tenants coming together to seamlessly blend our visions together despite the varying disciplines.”
Ho is also grateful for all the support she has received over the years, along with the invaluable connections and friendships forged within the industry. “Fostering meaningful interactions and growing our community further has always been at the forefront of it all, and running my own business has taught me to treat and value my customers with the same level of care and appreciation as I do myself. I am thrilled to unveil a new Plop Apparels for all to see and am eager to continue producing content that resonates locally.”
Photography Rice Tan
Styling Bryan Ho
Hair and make-up WeeMing using Schwarzkopf Professional and Dior Beauty
Stylist’s assistant Nicholas Yan
Special thanks to Enfinite Studio
The October anniversary ‘Community’ issue of Vogue Singapore is available online and in-store from 4 October 2024.
