A question of identity is the name of the game here—or at least that’s what might be expected from Gucci’s upcoming spring/summer 2023 presentation. Titled ‘Gucci Twinsburg‘, the show is right on schedule to hit Milan Fashion Week at 8 p.m Singapore Time this evening—where Alessandro Michele seems to be taking a lofty yet contemplative approach to the runway—using his clothes and models to potentially reflect on the blurred lines between our lived reality and seeming illusions.
In recent times, Michele’s drawing board has always been characteristically playful, utilising a swirling amalgamation of textures, a kaleidoscope of maximalist hues and abstract prints, undeniably delivered with an edge. All of which, to bring about an exuberant mood of glamour and high drama to the fantastical notions of social topics that often surface from his runway. For ‘Gucci Twinsburg’, Michele teases an inkling of what his showgoers might expect from the show via the maison’s Instagram account: collage-like imagery and videos that resemble optical illusions and playful prose are used to pose the question of: ‘What do you see? Do you see what it is?’.
In the house’s final video teaser post, we might glean a better understanding of Gucci’s intentions—for if “the illusion begins and ends at the walls that surround us, and thus creates the necessity to look beyond”, a search for our personal identities and what can be considered “real” is up to us to discover and must be endeavoured towards. But with each and every of Michele’s shows, one can simply expect the unexpected—and a fantastical, visual treat will surely come through. The front row might also see a bevy of international stars, from Gucci ambassadors IU and Lee Jung-Jae to Liu Wen and Jodie Turner-Smith.
Catch the Gucci SS23 show here on Friday, 23 September, 8PM (SGT).