If there’s one thing we know about creative director Maximilian Davis’s tenure at Ferragamo, it is that he has a penchant for innovation. Constant evolution has always been Davis’s ethos from the start—exhibited in his claim on a specific shade of red for the brand’s debut collection, one that has quickly broken ground and remained synonymous with the house till date.
The spring/summer 2025 collection was no different, with Davis setting his sights on the storied world of the ballet. Much alike the dance form, the collection was a delicate balance of poise and showmanship, theatrical and elegant in demeanour. Long-sleeved jersey tops, light trenches and laser-cut leather coats were amongst several of the standout pieces, melding together Davis’s eye for modernity and his love for utilitarian wear. Tonal layering also took centre stage, by way of baby pink leggings with matching ballet ribbon heels that were decidedly the star of the show.
In line with the new collection, the brand’s recent campaign explored this contemporary vision for the brand, set against its illustrious near-century-old history. Lensed by iconic German fashion photographer Juergen Teller and shot in the tranquil Villa Mangiacane in Tuscany, Italy, the result is one embued with classicism and a touch of whimsy. “We wanted to show the DNA of Ferragamo in a real and immediate moment,” shares Davis in the brand’s press release. “It’s about showing the elegant classicism of the brand, but making it a little more perverse, a little more playful.”
And playful it was, as models Liu Wen, Claudia Campana, Diego Gomez and Naoki Sumiya were captured against the idyllic 14th century architecture, standing atop dining tables, reclining on sunbeds or event against villa’s 14th century renaissance frescoes. Each sported several of the collection’s key accessories, such as the new Soft bag that was first spotted on the runway. A reinterpretation of an archive design, the oversized shoulder bag is constructed from soft nappa leather, and features a slouchy design that is gathered at the top with a Gancio pin that adds a pop of texture. The house’s signature Hug bag returns, this time in a reimagined iteration that features a suede upper and external cargo pockets.
On the footwear front, the Fiamma sandal takes a page out of the brand’s history, an ode to none other than Salvatore’s daughter Fiamma Ferragamo. Boasting a distinctive almond tip, slim heel and wide thong strap, the sandal is a seamless blend of comfort and refinement for everyday wear. As for those looking to snazz up their evening looks, kitten heels in piercing blood red offer a sensual and timeless charm; while staple mules and slingback silhouettes are now offered with a touch of the silk ribbon, no doubt perfect for one’s next date night. “We’re taking something from the past and mixing it with something that feels very modern,” muses Davis. His message was clear: An adaptive approach that pays homage to the heritage and roots of the house, all while setting the tone for its future.
