The clock is ticking fastidiously in the City of Light. As the world anxiously awaits this year’s Olympics in Paris, athletes from all around the world are slowly winding down in their rigorous training regimes, now that we’re edging close to race day. And from the looks of it, the capital of France has also made its necessary preparations. In a historic move, the Seine has been declared pollution-free, just in time to host several open water swimming events during the Games. This year’s iteration will also see a brand new sport in its lineup: with breaking making its debut, as part of the Summer Olympics’ first competitive dance category.
But beyond the pragmatics, runs a sartorial undercurrent that has been building up since the fashion capital was revealed to be the host for this year’s Olympics. Tenniscore aside, we’ve seen a feverish spike for jerseys as well as the well-deserved buzz on Team Mongolia’s intricate uniforms by Ulaanbaatar-based fashion label Michel & Amazonka. Out of the parameters of official merchandise, it seems our favourite fashion brands and designers have too, been bitten by the sporting bug. After all, there’s no better place than Paris to unveil a limited capsule.
Fittingly, Lacoste looked back to the origins—naming its eight-piece collection as Paris 1924, citing the year where Paris last held the Olympics. In a cheeky revision, Marine Serre rejigged her signature crescent moon motif to reflect the Olympics’ logo of interlaced rings. Fans of the ballet sneakers trend can also look forward to yet another stunning collaboration between Cecilie Bahnsen and Asics, to be launched during the Olympics in Paris.
In good spirit of the mega sporting event, see the best fashion collections to look forward to at the Olympics 2024.
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Lacoste
Lest we forget the last time Paris hosted the Olympics, Lacoste has dreamed up an eight-piece line that sees the retro numerical codes serving as a chic reminder. From ribbed tanks to high-waisted shorts and waterproof jackets, this is one sporty collection any spectator can get behind.
Available here.
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Cecilie Bahnsen x Asics
Third time’s a charm for Cecilie Bahnsen’s matrimonial match with sportswear giant Asics, with the latter’s Gel-Quantum 360 VIII reformatted in a feminine hybrid of a sneaker-sandal.
Available in Paris during the Olympics. Sign up here to be notified.
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Marine Serre
In favour of the sporting event, Marine Serre has realigned her signature crescent moon symbol to mimic the Olympic logo. Aptly named ‘Six Moons’, the special collection comprises tank tops, biker shorts, dresses, caps and more.
Available here.
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Camille Fournet
Leave it to fine leather goods house Camille Fournet to pull out all the stops in line with the ceremonial event. From sporting gear like a volleyball, tennis racket cover and boxing gloves to stylish accessories in the form of hobo bags and cardholders, these exclusive products will undoubtedly live on as their own collectibles long after the occasion.
Available here.
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Repetto
It’s home turf after all, as toed by Parisian footwear brand Repetto. Taking over its signature ballet flat, the colours of red, white and blue exclaim its support for Team France.
Available here.
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Kith x USA Basketball
Given USA Basketball’s rich legacy of wins, there’s enough cause for a special drop. Joining hands with Kith, a vintage USA Basketball collection sees the fan-favourite logo, once worn on the backs of Team USA’s past champs, now on jackets, hoodies, sweatpants, shorts and more. Those in Paris can also glean a closer look at the collection at the Four Seasons Hotel George V in Paris, with its courtyard transformed into a USA Basketball court in line with the collaboration.
Available here.
