There was a time when dressing up meant throwing on whatever made us smile; a celebration of our childhood fantasies and limitless creativity. That nostalgic spirit is back, inviting us to revel in a delightful embrace of the quirky and the fantastical. It’s a celebration of the vibrant chaos that comes with kitsch—a term that encapsulates the spirit of lighthearted exaggeration and nostalgia.
Kitsch originated in the art world, combining popular and cultural icons into eye-catching pieces marked by heightened sentimentality and dramatic expression. Its roots can be traced back to the flamboyant excesses of the 1980s, a decade where kitschy glamour thrived in both art and fashion. This revival of kitsch also evokes the playful spirit of the early 2000s, when vibrant colours and eccentric patterns dominated the scene.
Fast forward to today, and designers have taken to crafting collections that reflect a spirited blend of playfulness and self-expression. There has been a resurgence of maximalism in fashion as of late, with charms, imaginative graphics, and mismatching prints and textures all further enhancing the delightful chaos of quirky fashion. Led by pioneers such as Alexander McQueen and Vivienne Westwood, major fashion houses like Louis Vuitton and Loewe have also looked to infuse their collections with a burst of eclectic prints and whimsical elements. From cartoon-inspired motifs to experimental silhouettes, these offerings celebrate the fun side of fashion, showcasing style as a medium for dynamic storytelling.
Not to be overlooked, younger designers are also championing this revival. Brands like Charles Jeffrey Loverboy, Collina Strada, and Leeann Huang bring their own version of kitschy fun to the table; with bright, prominent patterns, and imaginative details. Accessories play a crucial role too. Bags shaped like whimsical objects and animals, along with shoes adorned with playful charms, invite wearers to indulge their inner child and add to the overall aesthetic.
This season, the moodboard is a riot of colour and eccentricity—where the most over-the-top offerings stand out. It’s a celebration of individuality, quirky proclamations, and the exhilarating adventure that fashion can bring. In this dreamlike mélange of exaggerated aesthetics, we’re reminded that style is a rich symbiosis of inspirations, allowing the ever-present influence of oneirism to flourish and bubble over.
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Charles Jeffrey Loverboy pants, $665
Available at Charles Jeffrey Loverboy.
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Alexander McQueen dress, $11,245
Available at Alexander McQueen.
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Vivienne Westwood skirt, $1,642
Available at Vivienne Westwood.
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Schiaparelli pants, $3,299
Available at Schiaparelli.
The September ‘Kitsch’ of Vogue Singapore issue is available online and on newsstands.
