Underscored by almost two centuries of storied heritage, Hermès has become a global symbol of premium luxury. Pioneering the iconic Birkin bag, the maison has consistently proven its unwavering dedication to excellence. Each creation, from delicate leather goods to silk scarves saturated in lively artistry, embodies its commitment to exquisite craftsmanship. From its humble beginnings as a modest Parisian harness workshop, the French luxury house is now synonymous with world-class quality and exemplary technique.
In 2022, the maison unveiled a cinematic experience called On the Wings of Hermès. The mystical performance, a nod to oneiric imagery and everyday dreamer’s visionary fantasy, is a collaboration with the Astragales dance company. The Belgian duo, director Jaco Van Dormael and choreographer Michèle Anne De Mey, takes guests on a romantic journey through theatre. As artistic director Pierre-Alexis Dumas shared in a press release: “This work metaphorically illustrates the lightness that is omnipresent at Hermès: in the delicate hands of our craftspeople sewing with two needles at once, in the elegance of materials and in the subtle notes of a perfume.” The performance is a testament to the brand’s dedication to artistic exploration and its willingness to push the boundaries of storytelling. As the lines between reality and fantasy delightfully blur, guests are invited on a voyage of discovery, where luxury and art converge.
Stepping into the vast, darkened space feels like entering a portal to a fantastical realm. A film studio transformed, it’s no longer a traditional theatre but a canvas for the spirit of Hermès to take flight. Here, an immersive display inspired by the mythical winged horse, Pegasus, unfolds. Projected onto a larger-than-life screen is the story of the Greek myth of seven foals on a quest to find lightness and grow wings. From titles such as ‘Reverse Gravity’ to ‘The Flight of the Migratory Gloves’, an array of dreamlike scenarios awaits.
The seven-part performance unfolds through a captivating blend of art forms. Expressive dancers bring grace to the stage, while puppeteers breathe life into objects and iconic Hermès designs. Picture a humorous opera sung by a cast of Hermès Kelly bags, their finely crafted silhouettes belting out an aria. Or a delicate dance sequence depicting two lovers carried away by the wind into the sky. These are just glimpses into the mystical world of On the Wings of Hermès. The ethereal quality of Pegasus, the mythical winged horse, becomes a symbol of this lightness, guiding the audience on a quest for poise, balance and freedom. On the Wings of Hermès is a seven-part performance that converges luxury and art. Every detail, from the imaginative movement of hands, bodies and objects to the subtle notes of music, reflects the artistry and attention to detail that are hallmarks of Hermès.
On the Wings of Hermès encapsulates the lasting elegance and limitless innovation that are synonymous with the renowned French luxury brand. From its humble beginnings to its global acclaim, Hermès continues to mesmerise with its commitment to impeccable craftsmanship and artistic exploration. Through a captivating fusion of dance, puppetry and narrative, this immersive experience transports participants into a fantastical realm where reality seamlessly merges with imagination. This installation goes beyond an immersive performance. It’s a multi-layered experience for all who appreciate artistic ingenuity and the power of storytelling.
Don’t miss the opportunity to embark on this journey as Hermès brings its magical performance to the Marina Bay Sands Expo and Convention Centre from 19 to 28 July. As the maison extends an invitation to embark on this enchanting voyage, anticipate being entranced by a harmonious celebration of artistry, where the essence of Hermès takes off. Witness the boundless creativity of the luxury house firsthand and experience a performance that redefines the boundaries of fashion and art.
On the Wings of Hermès will be showing from 19 to 28 July. All information regarding the performance can be found here.
The July/August ‘Cravings’ issue of Vogue Singapore is now available online and on newsstands.
