Over the course of the pandemic, television has been a source of solace for many. Escaping the monotony of life through our favourite sitcoms or favourite mystery shows has become the new means of travel. Inspired to keep our minds on the move, Coach is back with the second season of Coach TV, titled “Coach TV: Live From Shanghai”. This showcase welcomes both in-person and digital audiences, allowing people globally to immerse themselves in Creative Director Stuart Vevers’ vision for Coach’s winter collection in China.
“Coach TV: Live From Shanghai will be an incredibly exciting moment,” said CEO and Brand President of Coach, Todd Kahn. “The experience is not only our return to the runway; it’s also a celebration of our passion for creating unique experiences for our customers in China, and all over the world.”
“The winter collection will build on the story I introduced in Fall, and it also marks a moment of reinvention and looking forward,” said Vevers. “Last year, I made a commitment to evolve how we do things at Coach, and today, this includes approaching seasonality in a more honest, authentic way. I’m looking forward to debuting this new vision with our return to the runway at a historic location in Shanghai—and with a very special episode of Coach TV that will further reimagine how we tell stories, entertain, and bring joy.”
As Vevers stated, the winter collection builds on the narrative for his fall collection, which included neutral-toned coats, beautiful knits, fluffy slippers and mules, and pieces perfect for layering.
Taking place at Shanghai’s historic Shanghai Exhibition Center, “Coach TV: Live From Shanghai” promises to be an immersive experience, bringing joy, style, comfort and excitement together, so make sure you stay tune in to the livestream tonight at the link below.
Tune in tonight at 7:30pm (SGT) to watch “Coach TV: Live From Shanghai.”