Burberry prides itself on the ability to take two entities from different worlds and make them come together in perfect harmony. But Burberry strays from the classic tales-of-two-worlds, and instead places a modern twist on unconventional love with their vision of a romance between a mermaid and a shark. The contradiction and the bliss of this love encompasses Burberry’s duality.
For their spring/summer 2021 campaign, lead by chief creative officer Riccardo Tisci, Burberry aimed to connect the unconnected. Taking the simplicity, rawness, and romanticism of the outdoors and juxtaposing it with the structure, edginess, and modernism of the indoor studio shots. “I loved Riccardo’s idea to combine these types of images with ones shot in a studio. The forest where the show was set had this really strong aesthetic so mixing together the nature of that location with the studio was a really intriguing way to visualise a campaign,” says photographer Juergen Teller.
The beautiful interlacing of the two worlds encourages perspective and illustrates that there is no one correct path to take. In fact, rebellion is key, as Burberry conveys by bringing a mist of freedom to their traditional British roots by intertwining the rugged casual nature of denim with the delicate sophistication of chiffon.
From trench coats to pocket bags, Burberry has created a collection that reiterates the beauty in opposites attract.
