For Alexa Chung, Vanessa Kirby & Celeste, Gucci’s Beloved lines bags are the ultimate park accessory

Gucci’s latest campaign couldn’t come at a better time. Creative director Alessandro Michele selected three great British talents: fashion designer Alexa Chung, singer-songwriter Celeste and actor Vanessa Kirby to star in a series of digital portraits, entitled ‘Winter in the Park’. Its focus? To show off the house’s Beloved lines accessories in the great outdoors.

If you’ve fallen out of love with your local park, let Gucci’s Brit girls help you see it in a brighter light. The trio poses in quintessential Gucci Epilogue designs—all splashy patterned co-ords, ladylike dresses made riotous by bold colour combinations, and classic coats bearing the brand’s double G insignia—on leaf-strewn greens and riverside walkways. The photos show Britain’s parkscapes at their best: romantic but moody; smart yet a little bit unruly.

The accessories, naturally, are fabulous. The Gucci crew models the myriad ways to wear the GG Marmont, Jackie 1961, Horsebit 1955 and Dionysus, the brand’s signature bags made modern by Michele. Chung looks most at home in her Guccified recreation ground and, styled in a printed headscarf and tinted sunglasses, errs into Grey Gardens fashion territory. The echoes of Little Edie—the socialite and cousin of Jacqueline Onassis who famously led an eccentric life holed up in her mother’s East Hamptons home—seem apt considering our current hermit-like living conditions.

Here, highlights from Gucci’s “Winter in the Park” campaign to put a spring in your step.

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer: Angelo Pennetta