Whether it’s Victoria Beckham, Aaliyah, Princess Diana or Britney Spears, our favourite ’90s icons continue to inform the way we look. Thirty years on from the era that gave us the Supers, Friends and the Spice Girls—oh, what a decade it was—the beauty trends these women spearheaded are back, adopted by today’s hottest starlets, and therefore by us. Here, Vogue takes a look at the top ten.
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Lip liner
Dark—often brown—lip liner was the thing back in the ’90s, with everyone from Naomi Campbell to Pamela Anderson sporting the look. Set against otherwise bare lips, adoptees of the trend often wore a slick of gloss over the top for a multidimensional effect. More recently, Kim Kardashian, Megan Thee Stallion and Lizzo have all tried the look.
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Frosted eyeshadow
For old-school inspiration for the current frosted eyeshadow trend, see Christina Aguilera and Jennifer Lopez, both of whom wore glimmering pastel hues up to their eyebrows way back in the ’90s. Now, it’s all over TikTok, and according to retailers, sales of frosted blue eyeshadow have surged.
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A cropped ’90s bob
The bob has been all the rage over the past year, with many snipping off years of hard-won hair growth in order to embrace the trend. While there are myriad iterations, the ’90s bob takes its cues from Cameron Diaz in her There’s Something About Mary days—think jaw-skimming, boyish and low-maintenance.
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Antennae hair
One person leading the charge when it comes to ’90s trends is Bella Hadid, who has almost single-handedly brought back the hair “antennae”—or two pieces of face-framing hair. A big trend in the ’90s, Hadid wears hers with a slicked-back up do, and the more gel, the better.
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Skinny brows
Making its (in some cases, unwanted) return to Gen-Z faces everywhere, the skinny brow is having a renaissance. While those born in—or before—the ’90s have spent the decades since growing back their over-plucked tadpoles, the younger generations are channelling early Drew Barrymore, Gwen Stefani and Tyra Banks.
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Blue eyeliner
rom Princess Diana to Britney and Reese Witherspoon—plus, of course, schoolgirls the nation over—vivid blue eyeliner was practically a requirement in the ’90s. Now we’re wearing deeper hues, such as navy: Nicola Coughlan served up stellar cobalt shadow at the BAFTA TV Awards, and Iris Law went for a metallic winged look at the Fashion East X Browns party during London Fashion Week.
