Mother Nature has always been fertile ground for inspiration when it comes to fashion. The latest Moncler Genius collection by designer Craig Green is prime example—paying tribute to the textural and visual contrasts in the natural world.
But some designers go a step further by incorporating nature into not just their clothing designs, but also in their fashion show sets. A wholly immersive experience is woven, one that allows the viewer to temporarily escape from the brutalism of the urban environment and into the wilderness’ soothing embrace.
To celebrate Earth Day, we take a look at nine of the most awe-inspiring fashion show sets in recent years that took inspiration from nature. Some of the shows brought elements of nature to the audience: Dior‘s spring/summer 2020 show saw Maria Grazia Chiuri collaborating with the Coloco workshop to create a poetic scenography—a runway covered with soil and 164 trees—while the centrepiece of Chanel‘s autumn/winter 2010 show was a real 30-foot iceberg imported from Sweden.
Meanwhile, other shows brought the audience to nature instead. Jacquemus’ spring/summer 2020 show sent models walking through lavender fields in the South of France, while Pierre Cardin‘s spring/summer 2008 show featured models weaving among sand dunes in Dunhuang Desert.
When fashion and nature intertwine, the effect created is nothing short of pure magic.
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Chanel autumn/winter 2018, Paris
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Dior spring/summer 2020, Paris
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Tory Burch autumn/winter 2018, New York
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Moncler Gamme Rouge autumn/winter 2017, Paris
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Dior autumn/winter 2020, Paris
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Chanel autumn/winter 2010, Paris
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Jacquemus spring/summer 2020, Provence
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Moncler Gamme Rouge spring/summer 2016, Paris
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