This year, the Vogue Singapore x BMW Innovation Prize returns to spotlight the brightest entrepreneurial minds reimagining fashion, sustainability, and technology across Asia and beyond. A collaboration with BMW, the programme champions fashion and beauty innovators building the future of design through cross-industry creativity, circular systems, and digital transformation.
Applications came in from all around the globe, and after an intensive two-day bootcamp, ten standout businesses were chosen to move forward into a three-week mentorship programme. Participants had the valuable opportunity to work with esteemed leaders from world-class institutions, including Renzo Vitale, Creative Director Sound at BMW Group, Corey Moran, Head of Industry, Fashion and Luxury at Google, Artaud Frenoy, Head of APAC at VEJA, and Nanette Wong, Vice President of Global Brand Marketing at Fenty Beauty & Fenty Fragrance, among others.
Their final pitch was presented to an internal jury composed of the Vogue Singapore and Brinc teams, alongside global investors. From this pool, three finalists emerged—Arxy, Authentified, and BioFluff—each chosen for their distinctive vision, clear roadmap, and capacity to spark real change.
These three companies will now face the VIP jury, comprised of global leaders at the forefront of luxury, innovation, and design. Among them: Bettina von Schlippe, Vogue Singapore’s Publisher-at-Large, Alexis Bonhomme, founder of Trinity Asia, Natasha Damodaran, Vogue Singapore’s publisher, Rose du Chatellier, Senior Director of Strategic Initiatives at Condé Nast, and Oliver Heilmer, Head of Design BMW Compact Class and Neue Klasse, BMW M.
For Heilmer, whose team is pioneering BMW’s next-generation vehicles under the Neue Klasse vision, the innovation prize reflects an aligned mission: “BMW has a strong history and has always strived to resolve contradictions: to create a design that meets the spirit of the times and thus remains timeless. In many ways, the Vogue Singapore x BMW Innovation Prize is aimed to bring about change in a similar way, and I am thrilled for BMW and myself to support this project”. He also emphasised the importance of cross-disciplinary inspiration. “For example, one person on our team builds skateboards, while another lived on a sailboat for two years—this is all part of indirect inspiration. These experiences feed into our collective design language—it’s that creative discourse that drives innovation.”
Indeed, the exchange of ideas between tech, fashion, design, and sustainability underpins the ethos of the programme, which culminates this October at Vogue Singapore’s Next In Vogue gala. There, the winner will be announced and awarded a S$20,000 monetary prize, a feature by Vogue Singapore, a one-year membership at the Singapore Fashion Council, and—courtesy of VisitMonaco—a four-night stay at the Hôtel Metropole Monte-Carlo, with dinner at the two-Michelin-starred Les Ambassadeurs by Christophe Cussac. The winner will also receive mentorship from Monegasque institutions such as MonacoTech and be introduced to a global network of investors and industry leaders.
Below, read on to find about more about the three shortlisted businesses and their innovative visions.
Arxy
Touted as the world’s first fully immersive and interactive virtual showroom platform for B2B wholesale, Arxy is redefining how brands and retailers connect. By addressing the outdated and unsustainable nature of traditional wholesale—which relies on costly physical showrooms, international travel, and excessive sample production— Arxy offers scalable, sustainable, and cost-efficient tools designed to modernise the wholesale process. These entrenched practices not only slow down operations but also raise barriers for small brands and contribute to the industry’s carbon footprint. Arxy’s mission is to build a dynamic, collaborative, and tech-forward ecosystem that cuts costs, reduces waste, and expands reach—empowering the next generation of fashion creatives to thrive.
Since its launch, Arxy has rapidly gained industry recognition. The company was selected twice by Vogue Business as one of the ten tech startups set to reshape the fashion industry, presenting at Fashion Futures in both New York and London. In early 2025, it unveiled a virtual talent showroom for Istituto Marangoni, earning press coverage and widespread interest; the institution has since engaged Arxy on two further projects and named them their exclusive technology partner in this field. Today, Arxy works with over 20 brands, including Veronique Leroy and Annakiki, and has attracted over 300 retailers across 36 countries, from LuisaViaRoma and Saks to well-established regional retailers. Most recently, the company was invited to showcase at the Global Fashion Summit 2025 and host a workshop in Jakarta, further cementing its place at the forefront of fashion’s digital evolution.
Authentified
Authentified is building the back‑end infrastructure to power seamless, brand‑led resale at scale. The platform integrates directly with fashion brands—such as launch partner Decjuba, which generated over 500 listings in its first week following its February 2025 debut—connecting them and their customers to established secondhand marketplaces like eBay. This integration enables brands to embrace resale on their own terms: earning royalties, accessing valuable post‑purchase data, and driving ongoing customer engagement. Customers, in turn, benefit from a resale experience that’s easy, trusted, and fully brand‑backed. With additional partnerships including Australia Post and Salvos Stores to support logistics and donations, Authentified is laying the foundation for effortless, circular fashion at scale.
Since launch, the platform has grown to support over 1,500 registered users and has facilitated the sale of more than 1,400 items, with strong momentum across both brand and customer adoption. Authentified currently partners with Decjuba, Bared Footwear, Kivari, and Cambridge Clothing, with two more marketplace integrations in discussion. The team recently launched a live brand dashboard and has received positive feedback from major retailers during ongoing meetings. Recognition has followed swiftly: Authentified was selected for the eBay Circular Fashion Fund, named a LaunchVic Top 30 Best Newcomer, shortlisted for the AFR Sustainability Leaders Award 2025 (via Decjuba), and was a finalist at Power Retail Big Bash 2025 in both the Top Sustainability Initiative and Top Innovator categories.
Biofluff
Born from a bold ambition to phase out both animal-derived and plastic-based furs, BioFluff is the world’s first 100% plant-based alternative to fur, shearling, and plush. Its flagship material, Savian, is crafted in Italy from flax, nettle, and hemp fibres—offering a high-luxury textile with a remarkably low environmental footprint. The material made its high-profile debut at COP28 in December 2023, appearing as part of Stella McCartney’s Pre-Fall 2024 collection, where it garnered global attention as a pioneering sustainable innovation. Since then, BioFluff has continued to rewrite the rules of luxury by proving that plant-powered fashion can be beautiful, functional, and scalable.
Momentum has only grown. In January 2024, BioFluff partnered with Ganni, showcasing the brand’s Bou Bag crafted in Savian during Copenhagen Fashion Week. The company also took its first steps into interiors by unveiling an artisanal bench with Andrea Rosso’s RedDuo during Barcelona Design Week. In November 2024, BioFluff initiated a working group with players in the toy and licensing industry, aiming to co-create a category-appropriate plant-based plush solution. Recognition has come from across the industry: the brand was a finalist for the 2022 LVMH Innovation Award, and most recently, BioFluff was shortlisted for the Drapers Sustainability Awards 2025, cementing its place at the forefront of next-generation materials.
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