VIVAIA stepped onto the footwear scene with a clear mission: to create shoes that marry comfort with style. Rooted in a dedication to eco-friendly craftsmanship, the label reimagines daily footwear for the conscious, modern wardrobe, focusing on designs that are as thoughtful as they are long-lasting. What makes VIVAIA distinct is its commitment to using materials that tread lightly on the planet, such as sugarcane-based EVA, renewable and biodegradable rubber, and recycled cardboard packaging. Choosing environmental responsibility, however, doesn’t mean compromising on fashion.
The collection unlocks a wealth of styling possibilities—shoes that define the moment and tastefully complement every occasion. Take, for example, the Mary Jane silhouette, perfect for adding a whimsical twist to any outfit. Pumps and heeled loafers? They’ve got that charming, no-fuss style that works just as well at the office as it does for dinner. Then there are boots—this season’s must-have. Whatever the vibe, you can always rely on a good pair to add some edge to your look. Each silhouette has its own personality, making it easy to mix things up, whether you’re going for something more laid-back or a little more polished.
To no surprise, this thoughtful approach has earned the brand the admiration of celebrities like Selena Gomez, Julia Roberts, and Katie Holmes, who have been spotted wearing their designs—proof that sustainability and high fashion can indeed go hand in hand. The footwear label’s fresh, conscious take on footwear is perfect for stars and fashion mavens alike who value both stylish and mindful choices. With its expansive array of silhouettes, prints, and hues, the brand offers a shoe for every style to indulge in. From 14 November to 3 December, VIVAIA is having its Black Friday sale—the perfect time to explore these pieces at exclusive discounts such as 20% off for 2 pairs, 25% off for 3 pairs and more.
Below, peruse through a curated selection of 9 celebrity-approved standout styles, each pair a beautiful blend of conscious craftsmanship and contemporary allure.
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Alexa Chung in Margot Mary-Jane
As seen on Alexa Chung, the Margot Mary-Janes add a playful touch to any ensemble. With their classic silhouette, fun details, and an adjustable instep strap for a customisable fit, these shoes exude a feminine vibe. For an extra dose of whimsy, opt for a removable bow to truly make a statement.
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Emma Roberts in Aria Walker ballet flats
Emma Roberts brings a relaxed dulcet touch to the Aria Walker ballet flats. Their streamlined, sleek design makes them a wardrobe staple, while the striking patterns add an exciting twist, offering a modern spin that’s both fun and practical. Featuring a lightweight outsole, these flats are ultra-light yet flexible, ensuring comfort for all-day wear.
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Joey King in Tamia Mary-Jane
Another Mary Jane silhouette, the Tamia Mary-Janes spotted on Joey King, gives this style a refreshing twist. Featuring eye-catching accents and a dash of intrigue, they offer a lively update to a familiar shape, adding a unique flair that pairs well with a range of outfits. The pointed toe enhances the shoe’s dainty appeal, while the strap ensures a snug hold.
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Selena Gomez in Julie Pro heels
The Julie Pro heels, as worn by Selena Gomez, capture grace with simplicity. The clean silhouette, balanced block heel, and toe cap detail offer both flair and stability, giving the shoes a quiet confidence. Perfect for everything from polished office looks to evening dates, these heels bring a refined touch to any ensemble.
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Lindsay Lohan in Addison sandals
Spotted on Lindsay Lohan, the Addison sandals are the perfect balance of structure and panache. The soft knit upper and pointed toe exude refinement, while the unique insole offers unparalleled comfort. The strap provides both support and an added level of intrigue, giving these heels a distinct edge. The design’s understated appeal brings a revelatory touch to any ensemble, making it a must-have in every style enthusiast’s wardrobe.
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Julia Roberts in Melissa boots
The Melissa boots, as seen on Julia Roberts, feature a perforated ankle bootie on an architectural block heel that subtly transforms any outfit. With a pristine design and charming proportions, this pair is perfect for the modern wardrobe, adding a zestful accent to any look.
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Julia Roberts in Tara Pro boots
Roberts seems to really rock her boots, and the Tara Pro is no exception. These knee-high boots feature a water-repellent wool upper, and a warm, cosy terry lining, keeping you dry and comfortable all day long. It’s clear—this pair is made for those who want to make a powerful (and comfy) entrance.
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Saoirse Ronan in Alexandra heel boots
Saoirse Ronan makes a case for the Alexandra heel boots, boasting a structured silhouette that gives it a modish edge. The pointed heel adds a captivating element, while the pressure-relief insole keeps your feet at ease throughout the day. A stretchy shaft also ensures a perfect fit, making these boots as comfortable as they are striking.
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Katie Holmes in V Prime sneakers
Everyone needs a pair of easygoing sneakers, and Katie Holmes shows how it’s done with the V Prime sneakers. Blending minimalist design with unbeatable comfort, these sneakers add a touch of cool to any casual outfit. Featuring elastic laces, added heel support, and a breathable insole lining that keeps you fresh all day, they’re definitely a must-have for off-duty days.
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V Prime sneakers, $213
Available at VIVAIA.
Get 20% off for 2 pairs, 25% off for 3 pairs and 30% off for 4 pairs both online and offline at Bugis Junction, Bedok Mall, Wisma Atria, Vivocity and Westgate Mall during VIVAIA’s Black Friday sale from 14 November to 3 December.
