Ever since logomania became all the rage in the mid-2010s, monogram prints have become a timeless staple at luxury fashion houses. It’s understandable why the label-loving trend has not waned either—symbolic motifs speak volumes about a brand’s history and aesthetic.
Interestingly, this season sees logomania heading towards a more subtle direction with Valentino spearheading this shift. At the Unboxing Valentino spring/summer 2023 runway show, creative director Pierpaolo Piccioli unveiled a collection where the VLogo monogram takes on a discreet form: the Toile Iconographe print.
The revival of Valentino‘s classic monogram adds a nostalgic touch to all-over prints, transporting Valentino’s pattern into the present and imbuing it with a sense of timelessness. Piccioli’s approach to the brand’s trademark symbol also represents a re-signification and nod to the maison‘s spring/summer 1968 collection—where Mr.Valentino created a V silhouette that later appeared in pret-à-porter collections.
“The logo becomes everything. Obsessive and exaggerated, both liberating and unique. Original and elegant indelible sign of our times and of our contradictions—actions. Logo as icon of our choices, even the most intimate.” shares the maison‘s press notes.
True to the Italian luxury house, its reticular logo and letter V’s are artfully placed in an interlocking pattern akin to zig-zags. The hypnotic print finds it way on everything, from ready-to-wear to Valentino Garavani accessories in black and red iterations.
The best picks from the collection? The logocentric carry-alls that boast the intricately woven monogram on soft jacquard canvas. For accessories that suit casual and formal occasions, set your sights on sculptural pieces like the Valentino Garavani La Cinquieme bucket bag and Valentino Garavani Le Grand Deuxieme shoulder bag. If a spacious tote that’s versatile and practical for travel sounds like something more up your alley, consider the Valentino Garavani Le Troisième Toile Iconographe shopping bag your new trusty companion.
Below, Vogue Singapore selects the best picks from the maison’s latest collection.