You would be hard-pressed to question TikTok’s rapid rise to having become one of—if not the—most pre-eminent sources of current beauty trends on the Internet. What makes it so great? The fact that, unlike more traditional media platforms, it’s virtually anybody’s game in terms of who can bring their best beauty looks and suggestions to the forefront of audiences. One creator’s clip can rapidly grow into a large-scale trend across the platform’s beauty community, both reflecting and in turn reiterated by tastemakers offline, from celebrities to runway designers. Perhaps there’s no better case in point than TikTok eyeliner trends.
This year alone, we’ve witnessed a bevy of trending eyeliner moments popularised across TikTok. Euphoria episodes inspired the use of vivid colour and playful geometry in eager recreations. That’s not to mention the viral doe versus siren eyes trend: rounded, doll-like eyeliner as opposed to a sexier, more angled eye look.
Amid the variety, we’ve curated the top TikTok-trending eyeliner looks that are a must to master now. Bearing both trending status and approved credibility in flattering a variety of eye shapes, these are the foolproof ways to elevate your gaze. Scroll on—ensuring your eyeliner’s at the ready…
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Currently undergoing a viral moment, this look lifts the eye by accentuating your own skin tone where eyeliner would typically be placed.
How to nail this trend-and-hack in one? Reach for a concealer that’s a few shades lighter than your complexion, and apply with an eyeliner brush to create your desired wing shape. However, avoid filling the outline in, so it’s your natural colouring that frames your eye.
Complete by using your brush to blend the concealer lines outwards, while maintaining enough clarity to keep your wing distinct. The subtle diffusion perfects the low-maintenance effect of this beauty trend.
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For another foil to the traditional cat eye, look no further than puppy eyeliner which started trending earlier this year. With its origins in the K-beauty scene before becoming more widely popular on TikTok, this style is designed to flatter hooded or deep-set eyes.
Simply, puppy liner involves extending your eyeliner beyond the eyes’ outer corners so that it slants downwards, rather than flicking up. That’s it—so whether you’d prefer to be bold (black liquid liner is a popular option) or more subtle (soft brown pencil is a much-loved choice, too) is up to your whims. Go forth and play.
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Eager to continue the theme of playing on negative space to enhance your eyes? Enter the floating eyeliner trend.
This trend broadly refers to any use of eyeliner that is unconventionally placed around the eye, leaving space for your skin to show through. In essence, it’s not your classic cat eye or rimmed waterline.
While floating eyeliner has been as omnipresent offline as it is on TikTok over recent years—celebrities such as Gigi Hadid and Blackpink’s Rosé have stunned in different variations—TikTok has proved a platform for unbridled creativity in this area. Take heed and get experimental with your own liners, veering as playful or pointed as you’d like.
For more on TikTok eye make-up trends, see how to pull off the ‘doe’ and ‘siren eyes’ looks here.