It’s no easy feat braving the steps down the Camargue salt flats wearing the latest fall/winter collection by Simon Porte Jacquemus, much less so when all the biggest names in fashion have their eyes on you. For up-and-coming Singaporean model Srri Ramm, the otherworldly runway in Paris marked his second step towards international recognition. Having previously graced the cover of Vogue Singapore’s March ‘Every Body’ issue, the model has since made even bigger moves. His recent accolade? Being personally selected by Jacquemus to walk the brand’s latest show.
Representing our little red dot among a diverse cast of models including Italian supermodel Vittoria Ceretti, Ramm’s spectacular debut walk marked the start of a potentially boundary-breaking career. It’s hard to believe from Ramm’s stellar strut that the 189cm-tall model has only been working on a part-time basis for the past two years under Now Model Management. Home to other international fashion week regulars like Kaigin Yong, it comes as no surprise that Ramm is climbing up the ranks under the local agency.
As an industry newcomer, the learning curve has been steep for Ramm—the model previously shared the importance of embracing body positivity in both mental and physical health: “I had to accept and embrace my hair, my skin and my overall features to realise that I am, indeed, amazing in my own unique way.” A rising star to be reckoned with, his enigmatic gaze and radiating confidence makes him a talent to watch out for in the coming seasons.
Here, Ramm delves into his first fashion week, designers he’s aspiring to walk for, and how he’s grown since his foray into the industry back in 2020.
Tell us about how you booked the Jacquemus fall/winter 2022 show.
Fortunately for me, I was directly booked and didn’t have to go any castings. All I had to do was send a selfie and next thing I knew, I was on a plane to France.
What was the entire experience like?
It was a really fun and smooth experience. I had lots of fun meeting new people that were working there and they were all super accommodating as well—from the models to the people in the casting agency and even the hair and make-up artists. It was really such an amazing moment for me. My mind was surprisingly blank and I was just fully living in the moment. I knew that all I had to do was to just walk.
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How has modelling changed for you since entering the industry two years ago?
I didn’t understand how the industry worked back then. But I was patient and just took everything step by step. I was eager to learn and didn’t give up. Looking back, I’ve learnt so much and would never change my experiences for anything as they have shaped me to be who I am today.
How would you define your personal style?
Comfortable, composed and fun.
Who are your role models in the industry?
Shoutout to my best friend, Jonathan Cheng.
Are there any specific brands or designers that you’d like to model for in the future?
I would really love to work with Balenciaga, Dior and even Louis Vuitton.
What can we expect to see from you down the line?
I’m definitely considering modelling after my studies and I would also love to put my design work out too.