Juggling deadlines, back-to-back meetings, kids’ schedules, ageing parents and relationships: it’s no wonder that many women, including us editors here at VOGUE Singapore, often put ourselves last. It’s a squeeze felt universally around the globe and yet, it’s our complexions that pay for our on-the-go lifestyles. Here’s where the stress, late nights and poor diets translate to signs of accelerated ageing: think dry skin, fine lines, wrinkles, and more. Luckily for us, that’s where SK-II steps in. Beloved by beauty aficionados and experts worldwide, the new SK-II SKINPOWER Advanced Cream is the latest launch from the innovative luxury brand that capitalises on decades of in-house research to deliver on a targeted, high-powered solution.
Behind the science and innovation of SK-II SKINPOWER Advanced Cream
In order for us to fully appreciate the power of the SKINPOWER Advanced Cream and its ability to dramatically improve the five signs of youthful skin including dryness, firmness, refined skin texture, pores and wrinkles, we need to zoom in on the science.
It took 26 years of continuous breakthroughs for SK-II to uncover the root behind skin ageing which they’ve dubbed the Aging Trigger Factor, or AT-0. Granted, not many are familiar with AT-0. But thanks to SK-II’s collaboration with renowned dermatologists from around the world, we now know that AT-0 is the root cause of accelerated the signs of ageing.
SK-II discovered that it’s these “low-level chronic” stressors—such as lack of sleep, stress and an unbalanced diet that “leads to cellular dysfunction and skin ageing of surrounding tissue”. Skin is particularly susceptible to these triggers given that it’s our first line of defence from the environment.
And while daily stressors result in AT-0 production, it also triggers an ageing chain reaction that appears externally as the likes of redness, dry skin, roughness and fine lines, from as early as in one’s 20s. This led SK-II scientists to conclude that AT-0 has to be prevented and reduced from its earliest stages in order to achieve younger-looking skin—and that’s where the SK-II SKINPOWER Advanced Cream and its potent list of active ingredients comes in.
A formidable formula
A triad of efficacious ingredients lead the SKINPOWER Advanced Cream’s formula, including SK-II’s exclusive ingredient PITERA™ together with kinren and white peony extracts. This powerhouse combination targets the formation and spread of AT-0 across multiple levels, while stimulating the regeneration of new skin for boosted firmness, radiance and hydration.
Kinren was specifically selected from almost 1,000 ingredients to hone in on preventing the formation of AT-0, while reducing and rejuvenating existing skin damage. Kinren, which contains a biopolymer, helps protect skin from these external stressors and protect cells from the effects of oxidative stress before this damage can even cause AT-0 production.
Meanwhile, SK-II’s trademark and exclusive ingredient PITERA™ remains at the core of the cream’s formula, along with all of their award-winning products including the best-selling PITERA™ Essence. Research shows that PITERA™ has the ability to decrease inflammation and reduce AT-0 in the skin by preventing the formation of ageing chain reactions that lead to accelerated ageing signs. The natural ingredient, derived from yeast fermentation, strengthens the skin’s barrier, maintains and protects the skin’s antioxidants, and boosts natural moisturising factors.
Completing the Cream’s concentrated line-up is white peony root extract. Known for its medicinal properties and eco-extracted through an award-winning process, the extract increases skin elasticity, reduces roughness and plumps up skin.
A restored, revitalised complexion
Using the SKINPOWER Advanced Cream, you can expect to see skin that’s visibly transformed, beyond skin deep. True to the ethos of SK-II, the Cream works from within after just one use, reducing the presence of AT-0 by up to 15 per cent. What is also immediately apparent is the smooth, soft and healing texture of the Cream, instilling a calmness that’s perfectly paired with its effects on your skin.
With regular and consistent use, fine lines are visibly reduced and skin elasticity dramatically increased. Changes at the inner and surface layers of the skin result in an appearance that’s palpably younger-looking altogether, with repair and rejuvenation evident. Overall, skin is hydrated with a smoother texture, plumped up with firmness and a youthful glow.
And after four weeks of use, users of SK-II SKINPOWER Advanced Cream found their skin to look up to 10 years younger, with 90 per cent more youthful looking skin.
So while completely reducing our exposure to stressors as we lead our busy daily lives may not be feasible, there’s peace in knowing there’s a solution at hand in the form of the SK-II SKINPOWER Advanced Cream. What could be more ideal than stealing away for a moment of calm to apply a cream that’s sensorially delightful—and works with research-backed, scientifically proven efficiency to heighten your radiance from the inside out, enabling you to achieve everblooming skin
Achieve firm, radiant and everblooming skin with the SKINPOWER Advanced Cream. To experience the product, visit SK-II, including e- retailer, LazMall and counters at Metro Paragon, today.
