Cast your mind back to the you of 10 years ago and consider how far you’ve come. Have you smashed your goals? Defeated your inner demons? Fallen in love, especially with yourself? A lot can change in a decade. Just ask global celebrities, Tangwei, Nini, Ayase Haruka and Chloë Grace Moretz who, many years ago, began their quest for Crystal Clear Skin with SK-II. They say a journey of a thousand miles begins with a single step. In the case of SK-II’s dazzling brand ambassadors, the journey of crystal clear skin began with just a single drop of the iconic PITERA™ Essence. Years later, they’re set to share their story in SK-II’s upcoming #MyPITERAStory docu-series.
#MyPITERAStory: unfolding the chapters to Crystal Clear Skin
The #MyPITERAStory series is a collection of intimate conversations with each ambassador opening up on how their skin and lives have changed since their first bottle of PITERA™ Essence. We get up close with them as they take on a bold new challenge: remaking their most iconic campaigns with SK-II, where they were photographed barefaced, with nothing but their Facial Treatment Essence. In a move ahead of its time, the groundbreaking campaigns were a revelation for countless women across the globe.
Daring to go make-up free in front of the cameras, these four personalities presented a new face of authenticity and confidence, proving that—despite living in an age of filters and retouching, true beauty resonates deeper than ever. This season, they’re set to update us on their life, passions, and skin in #MyPITERAStory. Once again, in perhaps the best testimonial of all, the true efficacy of PITERA™ is laid bare, and found in their flawless complexions.
Can PITERA™ truly transform your skin? Find out with these stars
“When I first heard about this project, I asked, ‘Really? Are we really doing this again?’ But I was clear on one thing—this is not a repeat. If it was, I will consider myself a failure,” shares Tangwei, who reflects on the process of filming the remake for #MyPITERAStory. The Wonderland star confesses that she’s lost count of the number of bottles of PITERA™ Essence she’s used over the years.
“Ten years. It’s been 10 years with SK-II and the PITERA™ Essence has always been there for me. Since the beginning till this day,” explains Tangwei. “SK-II is my Miracle Water. I think the first step of loving yourself starts with good skin. When you learn to love your skin, you learn to love yourself.”
Believe it or not, these barefaced portraits of Tangwei were taken just this year. Comparing them to the above image from her 2010 campaign, the Tangwei of today is bolder, wiser, and yet as radiant and fresh as ever. By investing in good skincare with SK-II, the ageless star’s complexion remains luminous and line-free, years on.
Another diehard fan of the PITERA™ Essence is Japanese actress Ayase Haruka, who is thrilled to shoot an update of her 2010 SK-II campaign. For Ayase, the chance to remake her first campaign with the prestige skincare brand is a testament to how far she’s come.
“Looking back at my very first SK-II campaign, I do feel a little embarrassed,” confesses Ayase. “But being able to completely remake this again makes me truly happy. I am who I am and was able to change my attitude towards caring for my skin because of meeting SK-II and PITERA™ when I was 25 years old.”
And what a difference this encounter has made. From doe-eyed ingenue till today, time seems to have stopped for Ayase—with her Crystal Clear complexion free of the hallmarks of ageing skin commonly experienced by many. What is also awe-inspiring is her longstanding commitment to the PITERA™ Essence, and with such astounding results, it really does motivate one to try the product for themselves.
“Here I am, almost 4 years, since the first ad for the Bare Skin Project, to share my PITERA™ story. My first PITERA™ Essence bottle gave me the courage to go bare skin in such a public way,” admits American actress, Chloë Grace Moretz in #MyPITERAStory.
Moretz reflects on how much SK-II has helped her overcome her own insecurities, and the confidence she has for this remake: “Lately, my life has gotten really busy with filming. And that busyness hasn’t exactly been kind to my skin. But after a few years with PITERA™, I am pretty sure my skin will be able to stand up to the close scrutiny and I could pull off this remake.”
It’s fitting that Moretz’s vibrant complexion matches her bubbly personality. While filming throughout the years could have taken a toll on her skin, this Hollywood darling credits SK-II for her confidence in her skin and self-image. Moretz was certainly youthful to begin with, it’s clear that her complexion has only grown more luminous, nourished and clear with time.
Now in her seventh year of using the PITERA™ Essence Chinese actress, Nini says, “Doing this remake holds a lot of meaning for me. For many years now, PITERA™ Essence has been a constant to me. It’s been my essential travel companion, work companion, giving me confidence that my skin will be at its best no matter the situation I am in.”
It is incredibly remarkable how little Nini’s skin has changed even though it’s been eight years since her first SK-II campaign. If anything, her skin looks like it has achieved a glow and she exudes a confidence in her bare skin that’s coveted by many.
The science behind SK-II’s miracle water
Miracle water. That’s been SK-II PITERA™ Essence’s other moniker for millions of users worldwide over the past few decades. While beauty fads come and go, few products are as legendary and enduring as the best-selling Facial Treatment Essence itself.
Every bottle of SK-II Facial Treatment Essence contains over 90 per cent PITERA™. This naturally-derived ingredient, crafted from an ancient and proprietary fermentation process of a unique yeast strain is exclusive to SK-II. So just how does the PITERA™ Essence revamp dull, uneven and rough complexions? Our skin is the primary barrier that protects us against external pollutants and environmental compounds. Natural Moisturising Factors (NMF) which are in-built within our skin are essential to help prevent dryness, maintain equilibrium, skin turnover, and plasticity. Like a nourishing, revitalising drink for the complexion, our skin loves PITERA™ as its composition is similar to our NMFs. And not only does PITERA™ promote a healthy skin turnover, it works to moderate the skin’s surface renewal cycle, boosting and optimising the skin’s natural function.
While we’re conditioned to believe that 10-step skincare regimens are somehow superior, it’s clear on the faces of these leading ladies that the only essential step to commit to for ageless skin is the pat, pat, pat of this miracle water twice a day.
So what are you waiting for? Make Crystal Clear Skin a reality and watch the #MyPITERAStory series to discover more.