Adulting is challenging for the best of us—more so when you’re a K-pop sensation whose every move is scrutinised under the spotlight. Yet with the eyes of millions of adoring fans on her, the ever-charismatic Mina radiates positivity as she takes fame in her stride.
This season, the 25-year-old star joins the ranks of millions of ardent PITERA™-loving fans worldwide and offers us a sneak peek into her life as she went on a self-care break with the SK-II‘s award-winning PITERA™ Essence.
Rooted in tradition but constantly moving and innovating with the times, this year, SK-II invited its global ambassadors and friends to take a self-care break to reset and rejuvenate themselves both mentally and physically. After all, isn’t that something we all need given the past two years? For Mina, who is often on the go, the self-care break was in perfect alignment with her goal to ‘rediscover’ herself.
Skincare is self-care with SK-II for Mina
Filming herself in a vacation house and without any crew with her for SK-II’s PITERA™ and Me video series, Mina took the courageous step to go completely bare-faced on camera. Eschewing filters and Facetune, Mina’s moment of vulnerability resonates as her true beauty shines through. This backstage pass thanks to SK-II offers us a glimpse of the elusive star and things she does to keep her skincare game on point.
During her 24 hours there, she took time for herself to celebrate all she has achieved, meditated on what’s to come and how to take control of her future in order to become the real director of her life. For viewers of the short film, we see a resilient, young woman, at once fearless yet unapologetically true to who she is, despite the demands of life and fame.
“I’ve been very busy since I debuted and I think it’s time to rediscover myself, skincare included. With PITERA™ Essence, I want to start a new skincare routine. I want to take care of my skin better.”
Mina, pictured collaging during her rejuvenating staycation with SK-II, shared her life advice in a Soompi interview: “Keep working hard, do the best that you can, and everything will fall into place.”
During the retreat, Mina candidly shared her complexion woes of having extremely dry skin, which was exacerbated by her work schedule and routine, as she often wears make-up while performing for hours at a stretch. While we might not all be popstars, we can certainly relate to how a full face of make-up in our hot and humid weather—coupled with hours of air-conditioning—can result in a parched, dull and flaky complexion by the end of the day.
And though make-up trends come and go, having glass, mochi or Hailey Bieber’s ‘glazed donut’ skin is always in.
“Everyone knows PITERA™ Essence has been a best-seller for years. I wondered what the secret was, why everyone was using PITERA™ Essence,” said Mina. “When I have makeup on for a long time while I’m working, my skin separates the makeup. What I hope from PITERA™ Essence is whether it will help the dryness.”
How Mina discovered the power of PITERA™
Like many Gen Zs encountering SK-II for the first time, Mina had initially worried if she was the right age group to use it: “I thought that SK-II was a brand for adults. So I wondered if it was too early for me to use it.”
Given SK-II’s storied 40-year heritage, you could be forgiven for assuming, like Mina, that the PITERA™ Essence is strictly for mature skin. But that couldn’t be further from the truth. We like to think of the Miracle Water as a skinvestment into our future complexion and a fuss-free way to improve your skin’s texture, radiance and clarity in just one step.
After her first experience, Mina became an instant believer. “It absorbed really well, I could feel it was really good for my skin,” she shares.
As any adoring Mina fan can tell: the results speak for themselves. Even without make-up, Mina’s skin appears to be clear, even-toned, and truly lit-from-within. Her healthy, radiant complexion which can only be achieved with skincare was enough to have us adding the PITERA™ Essence to our carts.
“It’s lightweight but feels like it’s being absorbed to the skin. I think it’s important to start right now for my future ahead. I’m going to keep using PITERA™ Essence!”
Harnessing the power of PITERA™ couldn’t be any easier: like Mina, pour a few drops in the palm of your hands and simply pat, pat, pat it into your skin. And like Mina who was surprised at just how fast absorbing the Essence was, and how it livened up her smooth, mochi-like skin, you’ll feel the difference as the Essence instantly revives and refreshes the skin, making it an essential step after cleansing and toning the face.
If you’re unsure of how to build a skincare regime or just simply overwhelmed with the array of products on the market today, start here with SK-II’s PITERA™ Essence
If you’re a believer of ‘buy less, but buy better’, this is one product that could potentially level up your skincare game and change your complexion for the years to come. After all, like Mina, it’s time to embrace our authentic selves, take time out to reflect on yourself and your needs, and embark on your own skincare transformation.
Learn more about SK-II’s PITERA™ Essence
It’s no secret to anyone why the SK-II PITERA™ Essence is an icon. PITERA™, a natural bio-ingredient contains over 50 micro-nutrients like vitamins, minerals, amino acids and organic acids to condition the skin’s natural functions. Its in-the-know fans have dubbed it the “Miracle Water”, thanks to its transformative powers.
PITERA™’s ability to refine and smoothen the skin and minimise the appearance of pores while brightening the complexion has sealed its cult status. Impressively, the Essence also hydrates the skin while also cutting oiliness, making it a win for demanding beauty editors, performers, and anyone looking to look fresh-faced throughout the day.
Crystal Clear Skin doesn’t just happen by accident. If you’re as inspired as we are by Mina’s skin transformation, begin your very own #PITERAandMe journey with SK-II today.