A new wave of power dressing has emerged on our shores. Founded in 2020, Singaporean womenswear brand Sans Faff is making its mark with its fresh spin on quiet luxury. This brainchild of Brandy Dallas offers a unique combination of bold allure and precision tailoring, characterised by its panoramic approach to sustainability. “This year has been an incredible year for the brand. In February, we successfully launched our spring/summer 2024 collection with FWRD and Revolve, exceeding all of our expectations as we sold out of most styles within the week.”
Having started as a writer for GQ and Vogue India, Dallas is no stranger to the luxury market. Sans Faff’s journey began in Singapore, where it carved a niche with its focus on high-quality, sustainable bamboo essentials. The brand quickly gained recognition for its minimalist aesthetic and eco-conscious approach, a breath of fresh air in the often-wasteful world of fashion. “After successfully establishing the brand in Singapore, we felt it was time to bring our designs to this global epicentre for creativity and innovation,” the founder shares. As Sans Faff matured, it honed its identity, becoming synonymous with the ‘Off Duty Essentials’ aesthetic, offering effortlessly chic staples that built a loyal following.
But Sans Faff isn’t content with resting on its laurels. The spring/summer 2024 ‘Icons’ collection marks a striking change in its design journey, ushering in a sophisticated and confident take on power dressing. Think sharp tailoring and emblematic bows—“With every silhouette, the wearer becomes a living embodiment of the quiet power that defines this collection,” Dallas says.
Sustainability remains at the heart of the brand’s DNA. Dallas shares, “We have managed to find a balance where we now focus on sustainably sourced materials and fabrications for specific capsules, rather than entire collections,” The homegrown brand champions innovative fabrics like Naia Eastman Acetate–a luxurious and eco-friendly alternative derived from sustainably sourced wood pulp. Furthermore, the founder shares that “the emphasis on using premium fabrics and meticulous construction techniques ensures that every piece we create is of the highest quality,” as proven by their buyers. Their signature ‘Enviro Rib’ bamboo fabric, organically grown and OEKO-TEX® certified, ensures ethical and environmentally conscious production throughout the supply chain. Continuously working at the intersection of fashion and sustainability, Dallas adds that the brand aims to “find a balance with creating sustainably made pieces at accessible price points,” Sans Faff proves time and again that conscious fashion does not need to sacrifice style.
The brand has also quickly become a celebrity favourite, further solidifying its position as a rising fashion star—from Chrissy Teigen sporting the Sloan structured blazer adorned with a statement bow to Shay Mitchell rocking the Adel dad blazer and Margo mini skirt. The rest of the star clientele includes Kelly Rowland, Toni Braxton and Busy Philipps and more.
What’s next for this local luxury trailblazer? The brand’s global outreach doesn’t stop here, Sans Faff is set for an upcoming launch with Neiman Marcus in September. “This is definitely a dream come true for me personally as our collection will be featured in store at the Beverly Hills Neiman Marcus flagship. This partnership represents the culmination of years of hard work and dedication building Sans Faff into a respected and sought-after brand,” the founder shares. The brand’s design philosophy also takes a dazzling turn for their upcoming holiday 2025 collection, launching on 5 June. “Drawing inspiration from the structured charm of mid-century soirées, ‘After Hours’ converges classic sophistication with a contemporary edge,” Dallas shares. The assortment introduces pieces such as chic jumpsuits intricately embellished with sequins, sartorial mini dresses and tailored blazers.
A love letter to women empowerment, Brandy Dallas is passionate about enhancing the wearer’s confidence through fashion. “There’s nothing that would bring me more joy than designing collections that give women that extra boost of confidence in whatever they are doing,” Dallas says. Her vision is perfectly encapsulated in her structured yet elegant designs, her dedication not only empowering women but also placing Singapore firmly on the map of the competitive fashion world.
Sans Faff stands as a shining example of local innovation and excellence. Dallas shares, “I’m proud to say that coming from Singapore, we bring a unique voice to the fashion industry, one deeply rooted in our unwavering commitment to integrity and quality.” By offering a compelling alternative for the modern woman, combining power dressing with meticulous craftsmanship and a steadfast commitment to ethical practices, Sans Faff is sure to leave a lasting impact on the luxury fashion landscape, not just locally but also on a global scale.
