Naomi Watts is all of us in Fendi’s latest campaign. In celebration of the opening of Fendi’s new flagship boutique in Sydney come April, the Academy Award-nominated actress puts forth an unbridled performance in the Italian label’s new video—and all in under one minute. Aptly titled ‘Wild Untamed Naomi’, the micro-film is a vignette of Watts in her New York apartment.
After what seems like a long day, she saunters to the refrigerator, bites off a block of chocolate, then retreats to her home office where she lets go—completely. Canadian duo Humans’ electro-pop track, ‘Beggin’, plays in the background as Watts breaks into dance in reckless abandon.
Her sidekick throughout all this? Her trusty Fendi Peekaboo ISeeU bag, which seems to double as her portal to release. This bag was first presented at Fendi’s autumn/winter 2021 collection, and its accordion-frame shape is its most recognisable feature. “I love the colours. It’s a classic shape that’s very functional, whether you’re travelling with it or just using it as a day-to-day bag,” says Watts on the latest addition to the Fendi bag family. “It just works.”