Naomi Watts is all of us in Fendi’s latest campaign. In celebration of the opening of Fendi’s new flagship boutique in Sydney come April, the Academy Award-nominated actress puts forth an unbridled performance in the Italian label’s new video—and all in under one minute. Aptly titled ‘Wild Untamed Naomi’, the micro-film is a vignette of Watts in her New York apartment.
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After what seems like a long day, she saunters to the refrigerator, bites off a block of chocolate, then retreats to her home office where she lets go—completely. Canadian duo Humans’ electro-pop track, ‘Beggin’, plays in the background as Watts breaks into dance in reckless abandon.
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Her sidekick throughout all this? Her trusty Fendi Peekaboo ISeeU bag, which seems to double as her portal to release. This bag was first presented at Fendi’s autumn/winter 2021 collection, and its accordion-frame shape is its most recognisable feature. “I love the colours. It’s a classic shape that’s very functional, whether you’re travelling with it or just using it as a day-to-day bag,” says Watts on the latest addition to the Fendi bag family. “It just works.”