It’s been a year of reckoning for institutions and fashion brands alike. As brands increasingly (and encouragingly) rethink their business models to be more people and planet-centric, Moncler has already gotten the ball rolling. In line with its original function to protect humans from the cold, the Italian label has rolled out its new sustainability plan—aptly named Born to Protect.
The brand is no newcomer to the sustainability conversation—since 2017, Moncler has lessened its direct CO2 emissions by 30 percent; and all energy used in its directly owned production site in Romania is renewable.
“The world is facing ever more urgent social and environmental challenges. The pandemic is a reminder that we can, we must, always go beyond what we have already achieved if we are to make our future better,” says Remo Ruffini, chairman and CEO of Moncler. “We must welcome new ways of thinking and working, and find innovative solutions in new places. At Moncler, we will embrace these challenges with humility and with ambition, searching and improving, in the knowledge that even small steps can lead to great results.”
Born to Protect builds on five key pillars: climate action, circular economy, fair sourcing, enhancing diversity and giving back to local communities. The updated plan is an actionable blueprint for the brand to not only set goals, but to also open itself to opportunities for accountability. It’s a crucial step that sets an example for luxury fashion—along with its Genius initiative, Moncler is on the right track towards a more sustainable and circular Moncler.